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Impact of corporate social responsibility on brand loyalty in Nepalese insurance companies
Pyakurel, Rashmina - In: Nepalese journal of economics : a publication of … 6 (2022) 3, pp. 96-108
Persistent link: https://www.econbiz.de/10013449215
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The effect of corporate social responsibility on brand loyalty : the mediation role of brand image
He, Yuanqiong; Lai, Kin Keung - In: Total quality management & business excellence : an … 25 (2014) 3, pp. 249-263
Persistent link: https://www.econbiz.de/10010246006
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Advertisement disclaimer speed and corporate social responsibility : "costs" to consumer comprehension and effects on brand trust and purchase entention
Herbst, Kenneth C.; Hannah, Sean T.; Allan, David - In: Journal of business ethics : JOBE 117 (2013) 2, pp. 297-311
Persistent link: https://www.econbiz.de/10010231773
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Restaurants' disclosure of nutritional information as a corporate social responsibility initiative : customers' attitudinal and behavioral responses
Kim, Eojina; Ham, Sunny - In: International journal of hospitality management 55 (2016), pp. 96-106
Persistent link: https://www.econbiz.de/10011497978
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A study of the impact of corporate social responsibility and price image on retailer personality and consumers' reactions (satisfaction, trust and loyalty to the retailer)
Lombart, Cindy; Louis, Didier - In: Journal of retailing and consumer services 21 (2014) 4, pp. 630-642
Persistent link: https://www.econbiz.de/10010388515
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CSR : a roadmap towards customer loyalty
Osakwe, Christian Nedu; Yusuf, Tesilimi Oladimeji - In: Total quality management & business excellence 32 (2021) 13, pp. 1424-1440
Persistent link: https://www.econbiz.de/10012649836
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Impacts of cruise industry corporate social responsibility reputation on customers' loyalty : mediating role of trust and identification
Ahn, Jiseon; Shamim, Amjad; Park, Jungkun - In: International journal of hospitality management 92 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012425029
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The mediating role of skepticism : how corporate social advocacy builds quality relationships with publics
Park, Keonyoung - In: Journal of marketing communications 28 (2022) 8, pp. 821-839
Persistent link: https://www.econbiz.de/10013493045
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Consumer complaining behavior in banking : the influence of brand image on brand forgiveness and negative word-of-mouth
Tosun, Petek; Gürce, Merve Yanar - In: Journal of financial services marketing 29 (2024) 2, pp. 203-213
Persistent link: https://www.econbiz.de/10015057657
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Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment
He, Hongwei; Zhu, Weichun; Gouran, Dennis S.; Kolo, Olivia - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 236-259
Persistent link: https://www.econbiz.de/10011459636