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Strategic market management
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Marketingmanagement
27
Marketing
26
Marktforschung
26
Strategisches Management
26
Marketingforschung
22
Marketing management
21
USA
20
Brand management
18
Markenführung
18
Markenartikel
14
Theorie
14
Theory
14
United States
14
Werbung
13
Markenpolitik
12
Innovation
11
Market research
11
Consumer behaviour
10
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Strategic management
10
Strategische Planung
10
Vereinigte Staaten
10
Brand
9
Management
8
Unternehmensplanung
8
Innovation management
7
Innovationsmanagement
7
Beziehungsmarketing
6
Relationship marketing
6
Verbraucher
6
Brand image
5
Internationales Marketing
5
Lehrbuch
5
Markenimage
5
Verbraucherschutz
5
Absatzpolitik
4
Advertising
4
Consumer protection
4
Marketing theory
4
Marketingtheorie
4
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Article
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45
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20
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Language
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English
164
Undetermined
111
German
13
Author
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Aaker, David A.
161
Moorman, Christine
107
Day, George S.
33
Kumar, V.
16
Jacobson, Robert
11
Aaker, David
8
Joachimsthaler, Erich
8
Wies, Simone
8
Miner, Anne S.
7
Palmatier, Robert W.
7
Rust, Roland T.
7
Ferraro, Rosellina
6
Huber, Joel
6
Moreau, C. Page
6
Bhalla, Gaurav
5
Chandy, Rajesh K.
5
Heerde, Harald J. van
5
Keller, Kevin Lane
5
Mela, Carl F.
5
Mizik, Natalie
5
Myers, John Graham
5
Spencer, Fredrika J.
5
Dickson, Peter R.
4
Joachimsthaler, Erich A.
4
Kyriakopoulos, Kyriakos
4
Rust, Roland T
4
Zaltman, Gerald
4
Deshpandé, Rohit
3
Johar, Gita Venkataramani
3
Leone, Robert P.
3
McLoughlin, Damien
3
Pauwels, Pieter
3
Rindfleisch, Aric
3
Roberts, John H.
3
Bassoff, Paula
2
Batra, Rajeev
2
Bradley, Dondeena
2
Brinberg, David
2
Day, George
2
Deighton, John A.
2
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Institution
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John Wiley and Sons <Hoboken, NJ>
11
American Marketing Association
1
Winter Marketing Academic Conference <2017, Orlando, Fla.>
1
Published in...
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Journal of marketing
26
Journal of marketing research : JMR
16
Report / Marketing Science Institute
10
Marketing management : a quarterly business management publication of the American Marketing Association
9
Harvard business review : HBR
8
California management review
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
California management review : CMR
6
Report / Marketing Science Institute / Marketing Science Institute
6
Harvard-Business-Manager : das Wissen der Besten
5
Marketing Science
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
MSI reports : working paper series
4
Academy of Management journal : AMJ
2
Business Horizons
2
Business horizons
2
Essentials series
2
European Journal of Marketing
2
Journal of Business Strategy
2
Journal of Consumer Research
2
Journal of accounting & economics
2
Journal of advertising research
2
Journal of public policy & marketing
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Management Science
2
Management science : journal of the Institute of Management Sciences ; application and theory
2
Marketing letters : a journal of research in marketing
2
Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
2
Strategy & leadership : a publication of Strategic Leadership Forum
2
The evolution of brands : from signals of quality to storehouses of trust
2
The journal of brand management : an international journal
2
Wiley series in marketing
2
Absatzwirtschaft : Zeitschrift für Marketing ; Organzeitschrift
1
Administrative science quarterly : ASQ ; dedicated to advancing the understanding of administration through empirical investigation and theoretical analysis
1
American marketing association
1
Consumerism : search for the consumer interest
1
Edward Elgar E-Book Archive
1
European journal of marketing : EJM
1
Handbook of research on new product development
1
Interfaces : the INFORMS journal on the practice of operations research
1
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Source
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ECONIS (ZBW)
158
OLC EcoSci
63
USB Cologne (EcoSocSci)
47
RePEc
13
Other ZBW resources
7
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1
Strategic market management
Aaker, David A.
;
Moorman, Christine
-
2018
Persistent link: https://www.econbiz.de/10011712032
Saved in:
2
Innovation : brand it or lose it
Aaker, David A.
- In:
California management review
50
(
2007/08
)
1
,
pp. 8-24
Persistent link: https://www.econbiz.de/10003579756
Saved in:
3
Win the brand relevance battle and then build competitor barriers
Aaker, David A.
- In:
California management review
54
(
2011/12
)
2
,
pp. 43-57
Persistent link: https://www.econbiz.de/10009507851
Saved in:
4
Marketing challenges in the next decade
Aaker, David A.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
5
,
pp. 315-316
Persistent link: https://www.econbiz.de/10009524443
Saved in:
5
Comments on Ralph Day's JMR editorship : 1969 to 1972
Aaker, David A.
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 94-95
Persistent link: https://www.econbiz.de/10010349016
Saved in:
6
Branding : too often overlooked in disruptive innovation and social purpose arenas
Aaker, David A.
- In:
The journal of brand management : an international journal
30
(
2023
)
3
,
pp. 185-189
Persistent link: https://www.econbiz.de/10014326902
Saved in:
7
Developing business strategies
Aaker, David A.
-
1988
-
2. ed.
Persistent link: https://www.econbiz.de/10000780716
Saved in:
8
Strategic market management
Aaker, David A.
-
1998
-
5. ed.
Persistent link: https://www.econbiz.de/10000655641
Saved in:
9
Developing business strategies
Aaker, David A.
-
1984
Persistent link: https://www.econbiz.de/10000044308
Saved in:
10
Strategic market management
Aaker, David A.
-
1984
Persistent link: https://www.econbiz.de/10000078360
Saved in:
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