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80,679
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9,507
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9,197
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9,191
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7,655
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7,653
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6,744
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6,715
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6,033
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5,761
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5,755
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5,273
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5,114
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4,984
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4,976
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4,890
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4,576
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4,568
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4,554
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4,462
Dienstleistungsqualität
4,451
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4,451
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4,397
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4,388
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3,725
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3,665
Advertising effects
3,638
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3,598
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3,590
Verbraucherverhalten
3,583
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3,289
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3,037
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316
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7
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Han, Heesup
121
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117
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101
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99
Huber, Frank
97
Lusk, Jayson L.
85
Bauer, Hans H.
83
Phau, Ian
83
Gierl, Heribert
80
Herrmann, Andreas
78
Wiedmann, Klaus-Peter
78
Sheth, Jagdish N.
76
Usman, Osly
76
Foxall, Gordon R.
74
Grewal, Dhruv
72
Nayga, Rodolfo M.
72
Khare, Arpita
71
Dwivedi, Yogesh Kumar
68
Loureiro, Sandra Maria Correia
68
Septianto, Felix
68
Bagozzi, Richard P.
67
Agarwal, Sumit
65
Stavins, Joanna
63
Wansink, Brian
63
Paul, Justin
61
Verhoef, Peter C.
61
Jang, Soocheong
58
Janssen, Maarten C. W.
55
Ko, Eunju
55
Laroche, Michel
55
Pelsmacker, Patrick de
55
Swoboda, Bernhard
55
Chintagunta, Pradeep K.
54
Krishna, Aradhna
54
Gröppel-Klein, Andrea
53
Rajagopal
53
Spiller, Achim
53
Warlop, Luk
53
Kim, Jungkeun
52
Thøgersen, John
52
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National Bureau of Economic Research
590
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194
Springer Fachmedien Wiesbaden
158
OECD
71
Verlag Dr. Kovač
42
American Marketing Association
36
Forschungsdatenzentrum der Bundesagentur für Arbeit, Institut für Arbeitsmarkt- und Berufsforschung (IAB)
36
DIW Berlin / SOEP
34
Institut für Demoskopie Allensbach
34
International Energy Agency
30
Books on Demand GmbH <Norderstedt>
28
IGI Global
28
Edward Elgar Publishing
26
Québec <Provinz>
23
Information Resources Management Association
20
Friedrich-Schiller-Universität Jena
18
Nomos Verlagsgesellschaft
17
Nordic Council of Ministers
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Québec <Provinz> / Ministère des Finances
17
INSEAD
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Deutsches Institut für Wirtschaftsforschung / Projektgruppe Das Sozio-Ökonomische Panel
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Universität Mannheim
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Christian-Albrechts-Universität zu Kiel
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Institut für Arbeitsmarkt- und Berufsforschung (IAB)
12
RWTH Aachen
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Österreichisches Institut für Wirtschaftsforschung
12
Gesellschaft für Ökologische Kommunikation mbH
10
Haufe-Lexware GmbH & Co. KG
10
Institut für Demoskopie <Allensbach>
10
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
10
Axel-Springer-Verlag
9
Center for Economic Research <Tilburg>
9
Deutscher Dialogmarketing Verband
9
Deutschland / Umweltbundesamt
9
Eric Cuvillier <Firma>
9
Gesellschaft für Konsum-, Markt- und Absatzforschung
9
Helmut-Schmidt-Universität
9
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Journal of business research : JBR
2,012
Journal of retailing and consumer services
2,001
International journal of hospitality management
793
International journal of consumer studies
766
Psychology & marketing
683
Journal of consumer research : JCR ; an interdisciplinary bimonthly
590
NBER working paper series
585
Working paper / National Bureau of Economic Research, Inc.
496
NBER Working Paper
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SpringerLink / Bücher
404
Asia Pacific journal of marketing and logistics
399
The journal of product & brand management
392
Journal of marketing research : JMR
358
The journal of brand management : an international journal
357
European journal of marketing : EJM
352
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
344
Management science : journal of the Institute for Operations Research and the Management Sciences
339
Tourism management : research, policies, practice
330
Journal of retailing
323
Journal of travel and tourism marketing
323
The international review of retail, distribution and consumer research
323
Journal of international consumer marketing
321
Journal of marketing management : MM
319
International journal of retail & distribution management
309
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
308
Journal of marketing communications
302
Cogent business & management
299
Journal of marketing
297
Marketing letters : a journal of research in marketing
294
Journal of consumer behaviour : an international research review
292
Journal of the Academy of Marketing Science
285
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
285
The journal of consumer marketing
284
Journal of fashion marketing and management
283
Marketing intelligence & planning
279
Journal of business ethics : JOBE
271
Technological forecasting & social change : an international journal
268
Food policy : economics planning and politics of food and agriculture
264
International journal of contemporary hospitality management
262
The journal of services marketing
262
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ECONIS (ZBW)
90,166
USB Cologne (EcoSocSci)
2,660
EconStor
428
RePEc
194
Other ZBW resources
35
USB Cologne (business full texts)
19
ArchiDok
15
BASE
13
OLC EcoSci
5
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11
Orientierung in bekannten und unbekannten Ladenumwelten : Theorie, Befunde und Implikationen
Wang, Hsiau-Han
-
2013
Persistent link: https://www.econbiz.de/10009727302
Saved in:
12
The value of food certification and labels for consumers in Québec (Canada)
Marcellis-Warin, Nathalie de
;
Peignier, Ingrid
; …
-
2018
Persistent link: https://www.econbiz.de/10011943236
Saved in:
13
Führen Kundenclubs zu Kundenbindung? : Eine empirische Untersuchung der Wirkungsweise von Kundenclubs im stationären Handel
Floh, Arne
;
Koller, Monika
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
51
(
2005
)
2
,
pp. 116-135
Persistent link: https://www.econbiz.de/10003013901
Saved in:
14
Long term effects of price promotions : modelling dynamic price campaign elasticity and recording the empirical data obtained
Olbrich, Rainer
;
Battenfeld, Dirk
;
Grünblatt, Martin
- In:
Yearbook of marketing and consumer research
4
(
2006
),
pp. 30-49
Persistent link: https://www.econbiz.de/10003404837
Saved in:
15
The GS1 databar and its future application : results from a Delphi study
Kotzab, Herbert W.
;
Teller, Christoph
;
Girz, Heidrun R.
- In:
European retail research
23
(
2009
)
2
,
pp. 77-88
Persistent link: https://www.econbiz.de/10003938259
Saved in:
16
Optimizing on-shelf availability for customer service and profit
Trautrims, Alexander
;
Grant, David B.
;
Fernie, John
; …
- In:
Journal of business logistics : JBL
30
(
2009
)
2
,
pp. 231-247
Persistent link: https://www.econbiz.de/10003950143
Saved in:
17
Supermarkets as libraries of postmodern mythology
Kniazeva, Maria
;
Belk, Russell W.
- In:
Journal of business research : JBR
63
(
2010
)
7
,
pp. 748-753
Persistent link: https://www.econbiz.de/10003984875
Saved in:
18
Die Scanperformance von Endverbrauchereinheiten am Point of Sale im
Lebensmitteleinzelhandel
: eine Studie in Kooperation mit GS1 Austria
Lackner, Sabrina
-
2013
Persistent link: https://www.econbiz.de/10009726571
Saved in:
19
In-store demonstations as a promotion tool
Nordfält, Jens
;
Lange, Frederik
- In:
Journal of retailing and consumer services
20
(
2013
)
1
,
pp. 20-25
Persistent link: https://www.econbiz.de/10009701601
Saved in:
20
Kommunikationscontrolling von Digital Signage : Wahrnehmung, Nutzung und Wirkung von Point-of-Sale-Bildschirmmedien
Pagel, Sven
;
Jürgens, Alexander
;
Günther, Janina
; …
-
2011
-Content ;
Lebensmitteleinzelhandel
; Usability ; Eyetracking …
Persistent link: https://www.econbiz.de/10009236799
Saved in:
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