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Motivationstheoretische Ansätze im Marketing : ein Beitrag zur Analyse psychologischer Konstrukte in der Ökonomik
Norden, Rainer - 1990
Persistent link: https://www.econbiz.de/10008904082
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The psychology of marketing : cross-cultural perspectives
Raab, Gerhard; Goddard, G. Jason; Ajami, Riad A.; … - 2010
Persistent link: https://www.econbiz.de/10008660132
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Marktforschung: Grundlage für Marketing und Marktpolitik : zahlr. Tab.
Henze, Arno - 1994
Persistent link: https://www.econbiz.de/10000898257
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Enhancing knowledge development in marketing
Parasuraman, A. (ed.) - 1990
Persistent link: https://www.econbiz.de/10000837433
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Le ricerche di mercato
Marbach, Giorgio - 1988 - 2. ed
Persistent link: https://www.econbiz.de/10000742677
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Marketing letters : a journal of research in marketing
Dordrecht [u.a.] : Springer; 1989-2004: Dordrecht : Kluwer - 1.1989/90 -
Persistent link: https://www.econbiz.de/10000491230
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Marketing management : readings in operational effectiveness
Shapiro, Stanley J. - 1974
Persistent link: https://www.econbiz.de/10000329047
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The development of marketing thought
Bartels, Robert D. W. - 1962
Persistent link: https://www.econbiz.de/10000674766
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Models, measurement and marketing : a special project of the Market Research Council
Langhoff, Peter (contributor) - 1965
Persistent link: https://www.econbiz.de/10000674811