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91
Imagery usage in non-profit advertisements : a case for millennial consumers
Blewitt, J. C.
;
Mckiernan, Kyle
- In:
International journal of social entrepreneurship and …
6
(
2021
)
1
,
pp. 72-81
Persistent link: https://www.econbiz.de/10012697105
Saved in:
92
Targeted
advertising
and consumer inference
Shin, Jiwoong
;
Yu, Jungju
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 900-922
Persistent link: https://www.econbiz.de/10012668063
Saved in:
93
Advertising
-induced embarrassment
Puntoni, Stefano
;
Hooge, Ilona E. de
;
Verbeke, Willem …
-
2013
Persistent link: https://www.econbiz.de/10009736152
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94
Dissuasion : the Elaboration Likelihood Model and young children
McAlister, Anna R.
;
Bargh, Danielle
- In:
Young consumers : insight and ideas for responsible …
17
(
2016
)
3
,
pp. 210-225
Persistent link: https://www.econbiz.de/10011615366
Saved in:
95
You eat "like a girl" : gender differences in content and effects of food
advertising
depicting sports
Castonguay, Jessica
;
Bakir, Aysen
- In:
Journal of food products marketing : innovations in …
25
(
2019
)
3
,
pp. 233-256
Persistent link: https://www.econbiz.de/10012243196
Saved in:
96
Distinct role of
targeting
precision of Internet-based targeted
advertising
in duopolistic e-business firms' heterogeneous consumers market
Jiang, Zhao
;
Dan, Wu
;
Liu, Jie
- In:
Electronic commerce research
20
(
2020
)
2
,
pp. 453-474
Persistent link: https://www.econbiz.de/10012224110
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97
The impacts of consumer personality traits on online video ads sharing intention
Choi, Chang-Won
- In:
Journal of promotion management : innovations in …
26
(
2020
)
7
,
pp. 1073-1092
Persistent link: https://www.econbiz.de/10012287161
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98
Advertising
implications and design of messages
D'Souza, Clare M.
;
Tay, Richard
- In:
Marketing intelligence & planning
34
(
2016
)
4
,
pp. 504-522
Persistent link: https://www.econbiz.de/10011571124
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99
The online target
advertising
design model : a conceptual model to provide theoretical guidelines, insights, and understanding in online target marketplaces and the development of...
Idemudia, Efosa C.
- In:
International journal of information technology and …
15
(
2016
)
3
,
pp. 195-226
Persistent link: https://www.econbiz.de/10011719661
Saved in:
100
The effect of female celebrity spokesperson in FMCG
advertising
: neuromarketing approach
Pileliene, Lina
;
Grigaliunaite, Viktorija
- In:
The journal of consumer marketing
34
(
2017
)
3
,
pp. 202-213
Persistent link: https://www.econbiz.de/10011694825
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