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Customer relationship manageme...
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Relationship marketing
26,443
Beziehungsmarketing
25,768
Social Web
20,854
Social web
20,823
Digitalisierung
16,926
Consumer behaviour
15,772
Konsumentenverhalten
15,577
Customer satisfaction
15,563
Digitization
14,565
Kundenzufriedenheit
13,977
Service quality
8,004
Dienstleistungsqualität
7,809
Online-Marketing
7,003
Internet marketing
6,881
Electronic Commerce
5,571
E-commerce
5,319
Deutschland
4,780
Germany
4,505
Brand management
4,057
Markenführung
4,050
Online-Handel
3,413
Online retailing
3,401
Innovation
3,359
Theorie
3,035
Theory
3,023
Viral marketing
2,967
Virales Marketing
2,967
Brand image
2,845
Markenimage
2,839
Marketingmanagement
2,803
Marketing management
2,772
Soziales Netzwerk
2,623
Lieferantenmanagement
2,612
Supplier relationship management
2,609
Informationstechnik
2,515
Social network
2,467
Information technology
2,430
Internet
2,284
USA
2,225
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2,210
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Bruhn, Manfred
163
Homburg, Christian
156
Han, Heesup
94
Kumar, V.
88
Huber, Frank
83
Bauer, Hans H.
78
Verhoef, Peter C.
73
Herrmann, Andreas
67
Mattila, Anna S.
62
Piller, Frank T.
59
Stauss, Bernd
59
Hollebeek, Linda D.
58
Walsh, Gianfranco
58
Matzler, Kurt
57
Dwivedi, Yogesh Kumar
54
Svensson, Göran
54
Vrontis, Demetris
52
Gil Saura, Irene
51
Kreutzer, Ralf T.
51
Mittal, Vikas
51
Ratten, Vanessa
51
Wirtz, Bernd W.
51
Hennig-Thurau, Thorsten
50
Smith, Alan D.
50
Wiedmann, Klaus-Peter
50
Aksoy, Lerzan
49
Krafft, Manfred
49
Wong, IpKin Anthony
49
Hadwich, Karsten
48
Loureiro, Sandra Maria Correia
48
Thaichon, Park
48
Hippner, Hajo
47
Palmatier, Robert W.
47
Grewal, Dhruv
46
Evanschitzky, Heiner
44
Proeger, Till
44
Gustafsson, Anders
43
Grönroos, Christian
42
Karjaluoto, Heikki
42
Stock-Homburg, Ruth
42
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Springer Fachmedien Wiesbaden
503
OECD
163
IGI Global
160
National Bureau of Economic Research
78
Books on Demand GmbH <Norderstedt>
64
Springer-Verlag GmbH
64
Verlag Dr. Kovač
61
World Bank Group
58
Haufe-Lexware GmbH & Co. KG
55
Nomos Verlagsgesellschaft
55
Arbeitsmarktservice Österreich (AMS)
53
Springer Gabler <Firma>
41
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
36
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
31
De Gruyter Oldenbourg
29
W. Kohlhammer GmbH
29
Edward Elgar Publishing
28
Verlag Franz Vahlen
24
Finansovyj Universitet
23
Campus Verlag
22
Eric Cuvillier <Firma>
22
World Bank
22
Wiley-VCH
21
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20
Shaker Verlag
20
Université Paris-Dauphine (Paris IX)
20
American Marketing Association
19
RWTH Aachen
19
HAL
18
Peter Lang GmbH
18
Walter de Gruyter GmbH & Co. KG
18
Österreichisches Institut für Wirtschaftsforschung
18
Erich-Schmidt-Verlag
17
Vereinte Nationen / Economic and Social Commission for Asia and the Pacific
17
World Trade Organization
17
epubli GmbH
17
Friedrich-Schiller-Universität Jena
16
Information Resources Management Association
16
Deutschland / Umweltbundesamt
15
Tredition GmbH <Hamburg>
15
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Journal of business research : JBR
1,315
Journal of retailing and consumer services
976
SpringerLink / Bücher
694
International journal of hospitality management
612
Springer eBook Collection
586
Industrial marketing management : the international journal for industrial and high-tech firms
552
Technological forecasting & social change : an international journal
503
Tourism management : research, policies, practice
345
The journal of services marketing
331
The service industries journal
319
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
307
Journal of travel and tourism marketing
289
The journal of business & industrial marketing
286
Journal of Services Marketing
263
International journal of contemporary hospitality management
251
Journal of the Academy of Marketing Science
246
Journal of hospitality marketing & management
240
Cogent business & management
239
Psychology & marketing
239
Journal of strategic marketing
233
Finance research letters
227
European Journal of Marketing
214
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
212
Journal of marketing
203
International journal of internet marketing and advertising : IJIMA
197
Information systems research : ISR
187
Asia Pacific journal of marketing and logistics
186
Business horizons
186
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
186
International journal of electronic customer relationship management : IJECRM
180
HMD : Praxis der Wirtschaftsinformatik
175
International journal of business information systems : IJBIS
175
Journal of marketing management : MM
172
International Journal of Bank Marketing
168
Journal of open innovation : technology, market, and complexity
168
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
166
Journal of service research : JSR
166
International journal of production economics
165
European journal of marketing : EJM
163
Research
163
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ECONIS (ZBW)
69,207
Other ZBW resources
2,335
USB Cologne (EcoSocSci)
1,673
EconStor
926
RePEc
860
BASE
176
USB Cologne (business full texts)
48
OLC EcoSci
34
ArchiDok
24
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61
Digitisation in retailing : the game-changing driver of industrial transformation
Sindhu, Mahwish
;
Qureshi, Tahir Masood
;
Singh, Sonia
; …
- In:
International journal of intellectual property …
13
(
2023
)
1
,
pp. 22-39
Persistent link: https://www.econbiz.de/10014320965
Saved in:
62
Eine simulationsgestützte Methode für Budgetentscheidungen im Kundenbindungsmanagement
Helmke, Stefan
-
2002
Persistent link: https://www.econbiz.de/10001724781
Saved in:
63
Analytisches Customer Relationship Management in Kreditinstituten : Data Warehouse und Data Mining als Instrumente zur Kundenbindung im Privatkundengeschäft
Kerner, Simone
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001672646
Saved in:
64
Customer Relationship Management in Banken
Moormann, Jürgen
(
ed.
);
Roßbach, Peter
(
contributor
)
-
2001
-
1. Aufl
Persistent link: https://www.econbiz.de/10001565446
Saved in:
65
Virtual atmospherics : a new key to patient satisfaction
Clark, W. Randy
- In:
Journal of hospital marketing & public relations
20
(
2010
)
1
,
pp. 56-65
Persistent link: https://www.econbiz.de/10003962389
Saved in:
66
Impact of satisfaction with e-retailers' touch points on purchase behavior : the moderating effect of search and experience product type
Lim, Jeen-su
;
Aali, Abdulrahman Yousef al-
;
Heinrichs, …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 225-235
Persistent link: https://www.econbiz.de/10011339344
Saved in:
67
Team participation and online gamer loyalty
Teng, Ching-I
;
Chen, Wei-Wen
- In:
Electronic commerce research and applications
13
(
2014
)
1
,
pp. 24-31
Persistent link: https://www.econbiz.de/10011348337
Saved in:
68
Creating value for customers through engagement and participation in brand communities
Loureiro, Sandra Maria Correia
;
Pires, Ana Regina
; …
- In:
International journal of business performance management
16
(
2015
)
2/3
,
pp. 114-132
Persistent link: https://www.econbiz.de/10011316447
Saved in:
69
Repurchase loyalty for customer social co-creation e-marketplaces
Kang, Ju-Young M.
- In:
Journal of fashion marketing and management
18
(
2014
)
4
,
pp. 452-464
Persistent link: https://www.econbiz.de/10010530878
Saved in:
70
Explicit incentives in online communities : boon or bane?
Garnefeld, Ina
;
Iseke, Anja
;
Krebs, Alexander
- In:
International journal of electronic commerce : IJEC
17
(
2012/13
)
1
,
pp. 11-38
Persistent link: https://www.econbiz.de/10009659346
Saved in:
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