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Country branding research : a decade’s systematic review

Salifu, Ahmed Tijani; Majeed, Mohammed; Ofori, Kwame Simpe - In: Cogent business & management 11 (2024) 1, pp. 1-24

The concept of country branding, also referred to as nation or place branding, involves the creation and management of a nation's image and products to promote various aspects of its identity. This study conducted a systematic review of country branding studies based on articles published...

Persistent link: https://www.econbiz.de/10014535301

The effect and influence of country-of-origin on consumers' perception of product quality and purchasing intentions

Kalicharan, Harrychand D. - In: International business and economics research journal 13 (2014) 5, pp. 897-902

Persistent link: https://www.econbiz.de/10011281033

The case of wine : understanding Chinese gift-giving behavior

Yang, Ye; Paladino, Angela - In: Marketing letters : a journal of research in marketing 26 (2015) 3, pp. 335-361

Persistent link: https://www.econbiz.de/10011312164

The impact of country-of-origin on the acceptance of foreign subsidiaries in host countries : an examination of the "liability-of-foreignnes"

Moeller, Miriam; Harvey, Michael G.; Griffith, David; … - In: International business review : the official journal of … 22 (2013) 1, pp. 89-99

Persistent link: https://www.econbiz.de/10009721826

The impact of "need for variety" on country image effects

Tseng, Ting-hsiang - In: Global journal of business research : GJBR 8 (2014) 2, pp. 45-53

Persistent link: https://www.econbiz.de/10010241257

The mediation of trust in country-of-origin effects across countries

Jiménez, Nadia; San Martin, Sonia - In: Cross cultural management : an international journal 21 (2014) 2, pp. 150-171

Persistent link: https://www.econbiz.de/10010378650

Communicating a made-in-America brand : country-of-origin messaging strategies in the US home furnishings industry

Zatepilina-Monacell, Olga - In: Corporate reputation review : an international journal 17 (2014) 2, pp. 157-168

Persistent link: https://www.econbiz.de/10010383339

Country-of-origin effects on Russian wine consumers

Cicia, Gianni; Cembalo, Luigi; Del Giudice, Teresa; … - In: Journal of food products marketing 19 (2013) 4, pp. 247-260

Persistent link: https://www.econbiz.de/10009786466

Country reputation and attitudes towards made in Italy products : a study on Chinese consumers

Marino, Vittoria; Mainolfi, Giada - In: International journal of Chinese culture and management … 3 (2013) 3, pp. 228-241

Persistent link: https://www.econbiz.de/10009791532

Modeling price-related consequences of the brand origin cue : an empirical examination of the automobile market

Saridakis, Charalampos; Baltas, George - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 77-87

Persistent link: https://www.econbiz.de/10011444025