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Disentangling country-of-origin effects : the interplay of product ethnicity, national identity, and consumer ethnocentrism
Fischer, Peter Mathias; Zeugner-Roth, Katharina P. - In: Marketing letters : a journal of research in marketing 28 (2017) 2, pp. 189-204
Persistent link: https://www.econbiz.de/10011675154
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Managing country-of-origin affiliations for luxury brand-building in China
Heine, Klaus; Atwal, Glyn; He, Jiaxun - In: Australasian marketing journal 27 (2019) 1, pp. 14-23
Persistent link: https://www.econbiz.de/10012103232
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Consumer metaphoria : uncovering the automaticity of animal, product/brand, and country meanings
Martin, Drew; Palakshappa, Nitha; Woodside, Arch G. - In: Australasian marketing journal 27 (2019) 2, pp. 113-125
Persistent link: https://www.econbiz.de/10012103250
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Luxury cars Made-in-China : consequences for brand positioning
Bartikowski, Boris; Fastoso, Fernando; Gierl, Heribert - In: Journal of business research : JBR 102 (2019), pp. 288-297
Persistent link: https://www.econbiz.de/10012104002
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The implication of country disposition in consumer response to ingredient branding strategies
Sivaramakrishnan, Subramanian; Carvalho, Sergio W. - In: Journal of business research : JBR 103 (2019), pp. 286-292
Persistent link: https://www.econbiz.de/10012104221
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How country of origins of food products compete and grow
Trinh, Giang; Corsi, Armando; Lockshin, Lawrence S. - In: Journal of retailing and consumer services 49 (2019), pp. 231-241
Persistent link: https://www.econbiz.de/10012025964
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Exploring the effects of ethnocentrism and country familiarity in consumer preference and brand recognition
Sousa, Ana; Nobre, Helena; Farhangmehr, Minoo - In: International journal of business and globalisation : IJBG 20 (2018) 2, pp. 139-151
Persistent link: https://www.econbiz.de/10011929630
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Why country of origin still matters in food retailing : implications for promotion management research
Insch, Andrea; Cuthbert, Ron - In: Journal of promotion management : JPM 24 (2018) 3, pp. 363-375
Persistent link: https://www.econbiz.de/10011875428
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Consumers' purchase intentions of bi-national products : effects of country-of-brand, country-of-manufacture, and trusting beliefs
Coffey, Shannon; Kabadayi, Sertan - In: Journal of global marketing 33 (2020) 1, pp. 18-33
Persistent link: https://www.econbiz.de/10012201060
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Political ideology and brand attachment
Chan, Eugene Y.; Ilicic, Jasmina - In: International journal of research in marketing : IJRM ; … 36 (2019) 4, pp. 630-646
Persistent link: https://www.econbiz.de/10012152470