//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The effects of campaign-based...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
83,815
Konsumentenverhalten
81,365
Coronavirus
36,713
Brand management
17,810
Markenführung
17,397
Wirkungsanalyse
13,397
Impact assessment
13,310
Epidemie
12,727
Epidemic
12,591
Brand image
11,257
Theorie
11,231
Markenimage
11,145
Theory
11,041
COVID-19
10,995
Relationship marketing
10,049
Beziehungsmarketing
10,012
USA
8,091
Werbewirkung
8,042
Advertising effects
7,815
United States
7,794
Deutschland
7,479
Welt
7,264
World
7,196
Germany
6,840
Markenartikel
6,571
Brand
6,533
Social Web
6,344
Social web
6,338
Online-Marketing
6,317
Internet marketing
6,274
Customer satisfaction
6,102
Kundenzufriedenheit
5,931
Online-Handel
5,906
Online retailing
5,895
Meinung
5,109
Advertising
5,085
Werbung
5,068
Opinion
4,807
Service quality
4,740
Dienstleistungsqualität
4,696
more ...
less ...
Online availability
All
Undetermined
51,375
Free
45,844
Type of publication
All
Article
90,812
Book / Working Paper
55,555
Journal
257
Other
30
Type of publication (narrower categories)
All
Article in journal
75,826
Aufsatz in Zeitschrift
75,826
Graue Literatur
18,046
Non-commercial literature
18,046
Working Paper
15,025
Arbeitspapier
13,858
Aufsatz im Buch
9,656
Book section
9,656
Hochschulschrift
3,709
research-article
2,878
Thesis
2,553
Aufsatzsammlung
1,864
Collection of articles of several authors
1,609
Sammelwerk
1,609
Conference paper
871
Konferenzbeitrag
871
Case study
818
Fallstudie
818
Konferenzschrift
524
Article
485
Bibliografie enthalten
455
Bibliography included
455
Dissertation u.a. Prüfungsschriften
441
Amtsdruckschrift
390
Government document
390
Collection of articles written by one author
364
Sammlung
364
Research Report
356
Lehrbuch
354
Textbook
296
Amtliche Publikation
256
Reprint
253
Conference proceedings
218
review-article
204
conceptual-paper
200
Ratgeber
187
review
175
Guidebook
163
Statistik
112
case-report
112
more ...
less ...
Language
All
English
131,798
German
12,113
Undetermined
1,219
French
569
Spanish
300
Polish
188
Italian
156
Russian
113
Swedish
64
Danish
58
Portuguese
54
Dutch
44
Norwegian
44
Finnish
25
Hungarian
22
Romanian
17
Czech
13
Serbian
12
Lithuanian
11
Slovak
11
Slovenian
11
Croatian
8
Bulgarian
7
Indonesian
3
Albanian
3
Ukrainian
3
Arabic
2
Bosnian
2
Central Khmer
2
Macedonian
2
Multiple languages
2
Turkish
2
Chinese
2
Valencian
1
Hindi
1
Kazakh
1
Malay (macrolanguage)
1
Vietnamese
1
more ...
less ...
Author
All
Esch, Franz-Rudolf
178
Burmann, Christoph
155
Huber, Frank
149
Bauer, Hans H.
133
Han, Heesup
133
Gierl, Heribert
123
Belk, Russell W.
122
Phau, Ian
118
Mattila, Anna S.
113
Herrmann, Andreas
107
Grunert, Klaus G.
105
Wiedmann, Klaus-Peter
100
Bloom, Nicholas
97
Davis, Steven J.
97
Baumgarth, Carsten
95
Pelsmacker, Patrick de
94
Weber, Michael
93
Lusk, Jayson L.
91
Melewar, T. C.
88
Foxall, Gordon R.
84
Sheth, Jagdish N.
84
Bruhn, Manfred
82
Dwivedi, Yogesh Kumar
81
Usman, Osly
80
Khare, Arpita
79
Loureiro, Sandra Maria Correia
77
Agarwal, Sumit
76
Nayga, Rodolfo M.
76
Aksoy, Cevat Giray
75
Meffert, Heribert
75
Septianto, Felix
75
Keller, Kevin Lane
74
Vrontis, Demetris
74
Grewal, Dhruv
73
Wansink, Brian
73
Fairlie, Robert W.
72
Laroche, Michel
72
Paul, Justin
72
Bagozzi, Richard P.
71
Bruwer, Johan
71
more ...
less ...
Institution
All
National Bureau of Economic Research
1,237
OECD
394
Springer Fachmedien Wiesbaden
271
World Bank Group
206
Internationaler Währungsfonds
115
European Foundation for the Improvement of Living and Working Conditions
90
World Bank
67
Europäische Kommission / Gemeinsame Forschungsstelle
57
Vereinte Nationen / Economic Commission for Latin America and the Caribbean
53
Verlag Dr. Kovač
53
International Monetary Fund
42
American Marketing Association
39
Österreichisches Institut für Wirtschaftsforschung
38
IGI Global
35
Bertelsmann Stiftung
34
Europäische Kommission / Generaldirektion Beschäftigung, Soziales und Integration / Directorate Social Rights and Inclusion / Unit Disability and Inclusion
33
Europäische Kommission
32
Books on Demand GmbH <Norderstedt>
31
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
31
International Energy Agency
31
World Trade Organization
31
Edward Elgar Publishing
29
European Observatory on Health Systems and Policies
29
European Association of Agricultural Economists - EAAE
28
Gesellschaft zur Erforschung des Markenwesens
26
Institut für Demoskopie Allensbach
26
International Monetary Fund (IMF)
26
Information Resources Management Association
25
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
24
Nomos Verlagsgesellschaft
22
Haufe-Lexware GmbH & Co. KG
21
Nordic Council of Ministers
21
Weltwirtschaftsforum
20
Friedrich-Schiller-Universität Jena
19
International Growth Centre <London>
18
Peter Lang GmbH
18
Weltbank
18
Asian Development Bank
17
Universität Mannheim
17
Europäisches Parlament / Generaldirektion Interne Politikbereiche der Union / Direktion Struktur- und Kohäsionspolitik
16
more ...
less ...
Published in...
All
Journal of business research : JBR
2,400
Journal of retailing and consumer services
2,056
NBER working paper series
1,239
International journal of hospitality management
942
NBER Working Paper
869
Working paper / National Bureau of Economic Research, Inc.
850
Psychology & marketing
790
International journal of consumer studies
778
Discussion paper series / IZA
766
The journal of brand management : an international journal
690
SpringerLink / Bücher
643
Journal of consumer research : JCR ; an interdisciplinary bimonthly
614
Discussion papers / CEPR
571
Working paper
517
The journal of product & brand management
506
CESifo working papers
503
Tourism management : research, policies, practice
492
Covid economics : vetted and real-time papers
490
IZA Discussion Paper
452
European journal of marketing : EJM
447
European Journal of Marketing
442
Asia Pacific journal of marketing and logistics
433
Journal of advertising research
425
Cogent business & management
412
Journal of travel and tourism marketing
406
Management science : journal of the Institute for Operations Research and the Management Sciences
401
Technological forecasting & social change : an international journal
400
Journal of marketing communications
398
Journal of Consumer Marketing
397
Journal of marketing research : JMR
397
Journal of marketing management : MM
393
Finance research letters
383
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
365
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
365
Journal of Product & Brand Management
352
Journal of retailing
352
Journal of marketing
349
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
345
Journal of international consumer marketing
341
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
339
more ...
less ...
Source
All
ECONIS (ZBW)
137,769
Other ZBW resources
3,767
EconStor
2,060
USB Cologne (EcoSocSci)
1,962
RePEc
871
BASE
137
OLC EcoSci
49
USB Cologne (business full texts)
21
ArchiDok
18
more ...
less ...
Showing
1
-
10
of
146,654
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A few more ounces? : preference for regular-size models in advertising
Ketelaar, Paul E.
;
Willems, Anneke G. J.
;
Linssen, Liesbeth
- In:
Journal of euromarketing
22
(
2013
)
3
,
pp. 38-50
Persistent link: https://www.econbiz.de/10010248356
Saved in:
2
Perceived humorand purchase intention : mediating role of attitude towards the advertisement and brand
Hameed, Irfan
;
Khan, Muhammad Babar
;
Shahab, Atif
- In:
The Lahore journal of business
8
(
2019/2020
)
2
,
pp. 55-84
Persistent link: https://www.econbiz.de/10012299283
Saved in:
3
The influence of Muslim fashion influencers on purchase intention mediated by attitude towards the advertising and brand attitude in the Muslim fashion industry in Indonesia
Avrillia, Micky Dita
;
Moeljadi
;
Hapsari, Raditha
-
2023
Persistent link: https://www.econbiz.de/10014480150
Saved in:
4
Modeling the effects of green advertising on brand image : investigating the moderating effects of product involvement using structural equation
Nagar, Komal
- In:
Journal of global marketing
28
(
2015
)
3/5
,
pp. 152-171
Persistent link: https://www.econbiz.de/10011433865
Saved in:
5
The impact of social media activities on raising brand awareness during the COVID-19 pandemic : the case of fashion industry in Kosovo
Rrustemi, Visar
;
Baca, Granit
- In:
Management : journal of contemporary management issues
26
(
2021
)
2
,
pp. 295-310
Persistent link: https://www.econbiz.de/10013502505
Saved in:
6
The view from above : examining how drone video ads elicit favorable viewer responses
Tafesse, Wondwesen
;
Khalid, Saba
- In:
Journal of marketing communications
30
(
2024
)
4
,
pp. 487-507
Persistent link: https://www.econbiz.de/10014529318
Saved in:
7
A study on the mediating effect of brand trust between perceived legitimacy of influencers and attitude toward brand : evidence from Turkey
Semiz, Buket Bora
;
Paylan, Mehmet Ali
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2181-2197
Persistent link: https://www.econbiz.de/10014430218
Saved in:
8
Cognitive and emotional processing of brand logo changes
Peterson, Mark
;
Al Shebil, Saleh
;
Bishop, Melissa
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 745-757
Persistent link: https://www.econbiz.de/10011416937
Saved in:
9
The effects of a sustainable vs conventional apparel advertisement on consumer perception of CSR image and attitude toward the brand
Lee, Yukyung
;
Lin, Carolyn A.
- In:
Corporate communications : an international journal
27
(
2022
)
2
,
pp. 388-403
Persistent link: https://www.econbiz.de/10013162819
Saved in:
10
The sweet smell of advertising : the essence of matching scents with other ad cues
Gvili, Yaniv
;
Levy, Shalom
;
Zwilling, Moty
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 568-590
Persistent link: https://www.econbiz.de/10011882034
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->