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Co-branding : the effects of e-tailer and delivery carrier familiarity on price and e-tailer perceptions
Stokes, Amy; Jensen, Thomas D. - In: Journal of marketing theory and practice 19 (2011) 1, pp. 97-108
Persistent link: https://www.econbiz.de/10008900886
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Strategien erfolgreicher TV-Marken : eine internationale Analyse
Förster, Kati (ed.) - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008904874
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Brands : the opiate of the nonreligious masses?
Shachar, Ron; Erdem, Tülin; Cutright, Keisha M.; … - In: Marketing science : the marketing journal of the … 30 (2011) 1, pp. 92-110
Persistent link: https://www.econbiz.de/10008905589
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How global brands travel with consumers : an examination of the relationship between brand consistency and meaning across national boundaries
Bengtsson, Anders; Bardhi, Fleura; Venkatraman, Meera - In: International marketing review 27 (2010) 5, pp. 519-540
Persistent link: https://www.econbiz.de/10008906890
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Formatmarken im Fokus : TV-Markenführung in den USA
Bandion, Peter; Buchinger, Uschi; Gral, Theresa; … - In: Strategien erfolgreicher TV-Marken : eine …, (pp. 31-72). 2011
Persistent link: https://www.econbiz.de/10008907120
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A model of destination branding : integrating the concepts of the branding and destination image
Qu, Hailin; Kim, Lisa Hyunjung; Im, Holly Hyunjung - In: Tourism management : research, policies, practice 32 (2011) 3, pp. 465-476
Persistent link: https://www.econbiz.de/10008907135
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The effects of customers’ perceptions of brand personality in casual theme restaurants
Kim, Dohee; Magnini, Vincent P.; Singal, Manisha - In: International journal of hospitality management 30 (2011) 2, pp. 448-458
Persistent link: https://www.econbiz.de/10008908363
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Internal branding as a tool to ensure the employees' brand promise delivery
Khanyapuss Punjaisri; Wilson, Alan M. - In: Marketing and management sciences : proceedings of the …, (pp. 326-329). 2010
Persistent link: https://www.econbiz.de/10003950965
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Let's brandjam to humanize our brands
Gobé, Marc - In: Design thinking : integrating innovation, customer …, (pp. 109-120). 2010
Persistent link: https://www.econbiz.de/10003951945
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Was big beautiful? : the rise of national breweries in America's pre-prohibition brewing industry
Stack, Martin - In: Journal of macromarketing : examining the interactions … 30 (2010) 1, pp. 50-60
Persistent link: https://www.econbiz.de/10003955672