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Cross-cultural advertising communication : visual imagery, brand familiarity, and brand recall
Mikhailitchenko, Andrey; Javalgi, Rajshekhar G.; … - In: Journal of business research : JBR 62 (2009) 10, pp. 931-938
Persistent link: https://www.econbiz.de/10003887557
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Academic brands and their impact on scientific endeavour : the case of business market research and researchers
Cova, Bernard; Ford, David; Salle, Robert - In: Industrial marketing management : the international … 38 (2009) 6, pp. 570-576
Persistent link: https://www.econbiz.de/10003889360
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Cultural brands from emerging markets : brand image across host and home countries
Guzman, Francisco; Paswan, Audesh K. - In: Journal of international marketing 17 (2009) 3, pp. 71-86
Persistent link: https://www.econbiz.de/10003889918
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Brand management is not a democracy : can no boundaries produce a successful brand?
Jaworski, Stefan Paul - In: Multinational business review 16 (2008) 4, pp. 111-134
Persistent link: https://www.econbiz.de/10003890330
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Why are themed brandstores so powerful? : retail brand ideology at American Girl Place
Borghini, Stefania; Diamond, Nina; Kozinets, Robert V.; … - In: Journal of retailing 85 (2009) 3, pp. 363-375
Persistent link: https://www.econbiz.de/10003892380
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The influence of brand levels and associations on purchase intent
Hopkins, Christopher D.; Jones, Scott A.; Pickett, Gregory - In: Journal of general management 35 (2009/10) 1, pp. 19-34
Persistent link: https://www.econbiz.de/10003898035
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Using brand equity to counter outsourcing opportunism : a game theoretic approach
Lim, Wei Shi; Soo, Jiuan Tan - In: Marketing letters : a journal of research in marketing 20 (2009) 4, pp. 369-383
Persistent link: https://www.econbiz.de/10003898052
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Building brand value the playboy way
Gunelius, Susan - 2009
Persistent link: https://www.econbiz.de/10003871007
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Branding and political marketing in the United States
Newman, Bruce I. - In: Werbe- und Markenforschung : Meilensteine - State of …, (pp. 197-212). 2006
Persistent link: https://www.econbiz.de/10003415928
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Growing small brands : does a brand's equity and growth potential affect its long-term productivity? ; report No. 06-123
Slotegraaf, Rebecca J.; Pauwels, Koen - In: MSI reports : working paper series (2006) 4, pp. 43-65
Persistent link: https://www.econbiz.de/10003420458