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Allocation of advertising budget between multiple channels to support sales in multiple markets
Abedi, Vahideh Sadat - In: Journal of the Operational Research Society : OR 68 (2017) 2, pp. 134-146
Persistent link: https://www.econbiz.de/10011625870
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Reaching voters on social media : planning political advertising on Snapchat
Tanusondjaja, Arry; Michelon, Aaron; Hartnett, Nicole; … - In: International journal of market research 65 (2023) 5, pp. 566-580
Persistent link: https://www.econbiz.de/10014368514
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Advertising planning : mathematical models in advertising media planning
Gensch, Dennis H. - 1973
Persistent link: https://www.econbiz.de/10000556405
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Spending advertising money. An introd. to media planning, media buying and the uses of media research
Broadbent, Simon - 1979 - 3. ed
Persistent link: https://www.econbiz.de/10000558872
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Advertising media : creative planning in media selection
Brown, Lyndon O.; Lessler, Richard S.; Weilbacher, … - 1957
Persistent link: https://www.econbiz.de/10000674733
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Media selling : televison, print, internet, radio
Warner, Charles - 2009 - 4. ed.
-- Advertising -- Television -- Newspapers -- The Internet -- Radio -- Magazines -- Media comparisons: advantages and disadvantages …
Persistent link: https://www.econbiz.de/10003782816
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The selection of advertising media
Hobson, John Waller - 1968 - 5. ed
Persistent link: https://www.econbiz.de/10000572541
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Werbung in Fachmedien
Pepels, Werner - In: B2B-Handbuch Operations Management : Industriegüter …, (pp. 183-201). 2009
Persistent link: https://www.econbiz.de/10003822709
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The media handbook : a complete guide to advertising media selection, planning, research, and buying
Katz, Helen E. - 2010 - 4. ed.
Persistent link: https://www.econbiz.de/10003892475