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Machine talk : how verbal embodiment in conversational AI shapes consumer-brand relationships
Bergner, Anouk Samantha; Hildebrand, Christian; Häubl, … - 2024
Persistent link: https://www.econbiz.de/10015051310
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Voice bots on the frontline : coice-based interfaces enhance flow-like consumer experiences & boost service outcomes
Zierau, Naim; Hildebrand, Christian; Bergner, Anouk Samantha - In: Journal of the Academy of Marketing Science 51 (2023) 4, pp. 823-842
Persistent link: https://www.econbiz.de/10014326652
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Conversational robo advisors as surrogates of trust : onboarding experience, firm perception, and consumer financial decision making
Hildebrand, Christian; Bergner, Anouk - In: Journal of the Academy of Marketing Science 49 (2021) 4, pp. 659-676
Persistent link: https://www.econbiz.de/10012587371
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MindMiner : uncovering linguistic markers of mind perception as a new lens to understand consumer-smart object relationships
Hartmann, Jochen; Bergner, Anouk; Hildebrand, Christian - In: Journal of consumer psychology : JCP ; the official … 33 (2023) 4, pp. 645-667
Persistent link: https://www.econbiz.de/10014370533
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Die Crowd macht gleich
Herrmann, Andreas; Hildebrand, Christian; Häubl, Gerald; … - In: Harvard-Business-Manager : das Wissen der Besten 35 (2013) 9, pp. 6-9
Persistent link: https://www.econbiz.de/10009783425
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Product customization via starting solutions
Hildebrand, Christian; Häubl, Gerald; Herrmann, Andreas - In: Journal of marketing research : JMR 51 (2014) 6, pp. 707-725
Persistent link: https://www.econbiz.de/10010471024
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When social media can be bad for you : community feedback stifles consumer creativity and reduces satifaction with self-designed products
Hildebrand, Christian; Häubl, Gerald; Hermann, Andreas; … - In: Information systems research : ISR 24 (2013) 1, pp. 14-29
Persistent link: https://www.econbiz.de/10009736934
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Conformity and the crowd
Hildebrand, Christian; Häubl, Gerald; Herrmann, Andreas; … - In: Harvard business review : HBR 91 (2013) 7/8, pp. 23
Persistent link: https://www.econbiz.de/10009776977
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Social product-customization systems : peer input, conformity, and consumers’ evaluation of customized products
Schlager, Tobias; Hildebrand, Christian; Häubl, Gerald; … - In: Journal of management information systems : JMIS 35 (2018) 1, pp. 319-349
Persistent link: https://www.econbiz.de/10011885338
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Mixing it up : unsystematic product arrangements promote the choice of unfamiliar products
Walter, Maik; Hildebrand, Christian; Häubl, Gerald; … - In: Journal of marketing research 57 (2020) 3, pp. 509-526
Persistent link: https://www.econbiz.de/10012214318