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The effect of shopping channel (online vs. offline) on message framing of naturalness

Duong, Chien; Sung, Billy; Lee, Sean; Easton, Julia - In: Journal of consumer behaviour 23 (2024) 2, pp. 987-1001

Persistent link: https://www.econbiz.de/10014507491

Abandonment issues : why consumers abandon online shopping carts

Rochanapon, Pemika; Stankovic, Michelle; Barber, Matthew; … - In: Developing digital marketing : relationship perspectives, (pp. 19-39). 2021

Persistent link: https://www.econbiz.de/10012585563

The "timber box" effect for premium wines

Sung, Billy; Crawford, Robert; Teah, Min; Stankovic, … - In: Journal of retailing and consumer services 54 (2020), pp. 1-9

Persistent link: https://www.econbiz.de/10012238348

Agency appraisal of emotions and brand trust

Sung, Billy; La Macchia, Stephen; Stankovic, Michelle - In: European journal of marketing 57 (2023) 9, pp. 2486-2512

Persistent link: https://www.econbiz.de/10014448557

Proud volunteers : the role of self- and vicarious-pride in promoting volunteering

Septianto, Felix; Sung, Billy; Seo, Yuri; Nursafwah Tugiman - In: Marketing letters : a journal of research in marketing 29 (2018) 4, pp. 501-519

Persistent link: https://www.econbiz.de/10011964338

The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness : a construal level perspective

Septianto, Felix; Japutra, Arnold; Sung, Billy; Seo, Yuri - In: International marketing review 39 (2022) 4, pp. 931-954

Persistent link: https://www.econbiz.de/10013396344

Attention toward sustainability in premium food packaging : an eye-tracking study on red meat

Hooshmand, Reyhane; Sung, Billy; Kim, Joo Hee; … - In: Luxury marketing, sustainability and technology : the …, (pp. 70-91). 2023

Persistent link: https://www.econbiz.de/10014484478

Are two reasons better than one? : how natural and ethical appeals influence consumer preferences for clean meat

Septianto, Felix; Sung, Billy; Doung, Chien; Conroy, Denise - In: Journal of retailing and consumer services 71 (2023), pp. 1-9

Persistent link: https://www.econbiz.de/10014261181

Passive Wi-Fi visitor analytics and food truck engagement: a feasibility study

Sung, Billy; Stankovic, Michelle; Lee, Sean; Anderson, Kevin - In: Journal of Hospitality and Tourism Technology 13 (2022) 2, pp. 281-294

Purpose This paper aims to test whether passive Wi-Fi visitor analytics is a useful and effective method to measure consumer engagement towards food trucks located within an outdoor activation area at an Australian metropolitan university. Design/methodology/approach Using passive Wi-Fi visitor...

Persistent link: https://www.econbiz.de/10014874071

Chapter 2 Abandonment Issues: Why Consumers Abandon Online Shopping Carts

Rochanapon, Pemika; Stankovic, Michelle; Barber, Matthew; … - 2021

Online shopping cart abandonment presents a major problem for online fashion apparel retailers today. This exploratory research aims to validate scales that measure antecedents of online shopping cart abandonment (OSCA) and examine how these reasons contribute to OSCA behaviour. The findings...

Persistent link: https://www.econbiz.de/10015087112

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