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1
Price discount depth effect on perceived value of hedonic and utilitarian services : a congruity theory approach
Atilgan, Kalender Ozcan
;
Kara, Ali
- In:
Journal of euromarketing
24
(
2015
)
4
,
pp. 201-223
Persistent link: https://www.econbiz.de/10011428048
Saved in:
2
The effect of post-purchase discount format on consumers' perception of loss and willingness to return
Luo, Xueqing
;
Lee, Jennifer J.
- In:
Journal of Asian finance, economics and business : JAFEB
5
(
2018
)
4
,
pp. 101-105
Persistent link: https://www.econbiz.de/10011963928
Saved in:
3
Are your consumers variety seekers? : the moderating impact on the effectiveness of free gift promotions vs. price discounts
Roll, Oliver
;
Pfeiffer, Elenia
- In:
The international review of retail, distribution and …
27
(
2017
)
4
,
pp. 352-368
Persistent link: https://www.econbiz.de/10011772397
Saved in:
4
The effect of product touch information and sale proneness on consumers' responses to price discounts
Yazdanparast, Atefeh
;
Kukar-Kinney, Monika
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 146-168
Persistent link: https://www.econbiz.de/10013465217
Saved in:
5
Using consumer empowerment to increase the effectiveness of price discounts
Aigner, Andreas
;
Wilken, Robert
;
Geisendorf, Sylvie
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 48-63
Persistent link: https://www.econbiz.de/10012003368
Saved in:
6
The effects of price discount and product complementarity on consumer evaluations of bundle components
Sheng, Shibin
;
Parker, Andrew M.
;
Nakamoto, Kent
- In:
Journal of marketing theory and practice
15
(
2007
)
1
,
pp. 53-64
Persistent link: https://www.econbiz.de/10003743283
Saved in:
7
Die Discountisierung der Gesellschaft : Dimensionen eines Megatrends
Fritz, Wolfgang
;
Lorenz, Bettina
;
Hauser, Ulrike
-
2007
Persistent link: https://www.econbiz.de/10003356171
Saved in:
8
Medicare's drug discount card program : beneficiaries' experience with choice
Hassol, Andrea
;
Vaillant Wrobel, Marian
;
Doksum, Teresa
- In:
Health care financing review
28
(
2006/07
)
4
,
pp. 1-13
Persistent link: https://www.econbiz.de/10003519580
Saved in:
9
Is the price right? : strategies for new introductions
Docters, Rob
;
Katz, Raul
;
Bernstein, Jerry
;
Schefers, Bert
- In:
Journal of business strategy
31
(
2010
)
3
,
pp. 29-37
Persistent link: https://www.econbiz.de/10003982593
Saved in:
10
When and how should retailers rationalize the size and duration of price discounts?
Weathers, Danny
;
Swain, Scott D.
;
Makienko, Igor
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2610-2618
Persistent link: https://www.econbiz.de/10011399623
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