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Investigation of attributes influencing the attractiveness of mobile commerce advertisements on the facebook platform

Cvirka, Donatas; Rudienė, Elzė; Morkūnas, Mangirdas - In: Economies : open access journal 10 (2022) 2, pp. 1-21

untapped potential when it comes to advertisement potential and perceived advertising value. Therefore, this paper examines … through mobile commerce. The underlying hypothesis for this investigation is the applicability of the perceived advertising … value of mobile commerce, positively associated with attitude towards advertising channels. The Facebook social network has …

Persistent link: https://www.econbiz.de/10013164472

Skippable Ads : Interactive Advertising on Digital Media Platforms

Dukes, Anthony J. - 2020

information from the advertiser and embed it in a two-sided market setting with an advertising market. Our results show that …

Persistent link: https://www.econbiz.de/10012852408

Examining the factors of influence on avoiding personalized ads on Facebook

Dobrinić, Damir; Gregurec, Iva; Dobrinić, Dunja - In: Zbornik radova Ekonomskog Fakulteta u Rijeci : časopis … 39 (2021) 2, pp. 401-428

Persistent link: https://www.econbiz.de/10012804709

Destination's social media communication and emotions : an investigation of visit intentions, word-of-mouth and travelers' facially expressed emotions

Schoner-Schatz, Lisa; Hofmann, Verena; Sauer, Nicola E. - In: Journal of destination marketing & management 22 (2021), pp. 1-10

Persistent link: https://www.econbiz.de/10013041387

Facebook advertising, eWOM and consumer purchase intention-evidence from a collectivistic emerging market

Chetioui, Youssef; Butt, Irfan; Lebdaoui, Hind - In: Journal of global marketing 34 (2021) 3, pp. 220-237

Persistent link: https://www.econbiz.de/10012584512

Sponsored consumer-generated advertising in the digital era : what prompts individuals to generate video ads and what creative strategies do they adopt?

Martínez-Navarro, Jesús; Bigné Alcañiz, J. Enrique - In: International journal of advertising : the review of … 41 (2022) 4, pp. 623-654

Persistent link: https://www.econbiz.de/10013209384

A picture says more than a thousand words : using consumer neuroscience to study instagram users' responses to influencer advertising

Pozharliev, Rumen; Rossi, Dario; De Angelis, Matteo - In: Psychology & marketing 39 (2022) 7, pp. 1336-1349

Persistent link: https://www.econbiz.de/10013280100

Commentary: "half my digital advertising is wasted..."

Pritchard, Marc - In: Journal of marketing 85 (2021) 1, pp. 26-29

Persistent link: https://www.econbiz.de/10012391402

You reap where you sow : a trust-based approach to initial seeding for viral advertising

Huh, Jisu; Kim, Hyejin; Rath, Bhavtosh; Lu, Xinyu; … - In: International journal of advertising : the review of … 39 (2020) 7, pp. 963-989

Persistent link: https://www.econbiz.de/10012395590

Whose and what content matters? : consumers' liking behavior toward advertisement in microblogs

Chu, Xiumin; Liu, Yezheng; Chen, Xiayu; Ling, Haifeng - In: Journal of electronic commerce research : JECR 21 (2020) 4, pp. 252-276

Persistent link: https://www.econbiz.de/10012404582