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Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar; Hughes, David Laurie; Wang, Yichuan - In: Psychology & marketing 40 (2023) 4, pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
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Investigating interactive marketing technologies : adoption of augmented/virtual reality in the Indian context
Thomas, Sujo - In: International journal of business competition and … 7 (2021) 3, pp. 214-230
Persistent link: https://www.econbiz.de/10012596143
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Fashion virtual reality in e-commerce
Piñas Parés, Maria; Cruz, Querubina de la; Sánchez, Laura - In: International journal of technology for business (IJTB) 2 (2020) 1, pp. 14-22
The Virtual Reality (VR) and Augmented Reality (AR) economic impact is expected to hit US$ 29.5 billion in 2020. Brands (Volvo / L'Oréal) and retailers (Carrefour / Lowe's) have built on-site VR facilities which offer more attractive shopping experiences than traditional environments. The...
Persistent link: https://www.econbiz.de/10012513158
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How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
Hilken, Tim; Chylinski, Mathew; Keeling, Debbie I.; … - In: Psychology & marketing 39 (2022) 3, pp. 495-507
Persistent link: https://www.econbiz.de/10012817124
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Marketing in the metaverse : moving forward : what’s next?
Cheah, Isaac; Shimul, Anwar Sadat - In: Journal of global scholars of marketing science : … 33 (2023) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10013541863
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The influence of scent on virtual reality experiences : the role of aroma-content congruence
Flavián Blanco, Carlos; Ibáñez-Sánchez, Sergio; … - In: Journal of business research : JBR 123 (2021), pp. 289-301
Persistent link: https://www.econbiz.de/10012430512
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Augmenting reality : fusing consumers' experiences and interactions with immersive technologies in physical retail settings
Bonetti, Francesca; Pantano, Eleonora; Warnaby, Gary; … - In: International journal of technology marketing : IJTMkt 13 (2019) 3/4, pp. 260-284
Persistent link: https://www.econbiz.de/10012209451
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Consumer perception of innovative solutions in e-commerce
Davidavičienė, Vida; Davidavičius, Sigitas - In: International journal of learning and change : IJLC 14 (2022) 5/6, pp. 588-599
Persistent link: https://www.econbiz.de/10013419390
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The future of augmented reality : an Open Delphi study on technology acceptance
Stockinger, Hanna - In: International journal of technology marketing : IJTMkt 11 (2016) 1, pp. 55-96
Persistent link: https://www.econbiz.de/10011478652
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Augmented reality : designing immersive experiences that maximize consumer engagement
Scholz, Joachim; Smith, Andrew N. - In: Business horizons 59 (2016) 2, pp. 149-161
Persistent link: https://www.econbiz.de/10011451873