Similar Search Results

How augmented reality (AR) experience affects purchase intention in sport e-commerce : roles of perceived diagnosticity, psychological distance, and perceived risks

Uhm, Jun-Phil; Kim, Sanghoon; Do, Chanwook; Lee, Hyun-Woo - In: Journal of retailing and consumer services 67 (2022), pp. 1-8

Persistent link: https://www.econbiz.de/10013364478

Augmented reality in online retailing : a systematic review and research agenda

Kumar, Harish - In: International journal of retail and distribution management 50 (2022) 4, pp. 537-559

Persistent link: https://www.econbiz.de/10013398065

Augmented reality's perceived immersion effect on the customer shopping process : decision-making quality and privacy concerns

Sengupta, Aniket; Cao, Lanlan - In: International journal of retail and distribution management 50 (2022) 8/9, pp. 1039-1061

Persistent link: https://www.econbiz.de/10013398151

Imagery evoking visual and verbal information presentations in mobile commerce : the roles of augmented reality and product review

Yoo, Jungmin; Kim, Jung-Hwan; Kim, Minjeong; Park, Minjung - In: Journal of research in interactive marketing : … 18 (2024) 2, pp. 182-197

Persistent link: https://www.econbiz.de/10014521168

The influence of augmented reality on e-commerce : a case study on fashion and beauty products

Gabriel, Adelya; Ajriya, Alina Dhifan; Fahmi, Cut Zahra … - In: Cogent business & management 10 (2023) 2, pp. 1-20

Advances in technology have encouraged people in Indonesia to shop online. Apart from the convenience people feel when shopping online, there are still disadvantages that prevent them from trying the products they will buy. Therefore, a virtual try-on feature based on augmented reality (AR)...

Persistent link: https://www.econbiz.de/10014504942

Augmented reality marketing and consumer-brand relationships : how closeness drives brand love

Rauschnabel, Philipp A.; Hüttl-Maack, Verena; Ahuvia, … - In: Psychology & marketing 41 (2024) 4, pp. 819-837

Persistent link: https://www.econbiz.de/10014518840

Impact of virtual try-on technology on customer's mental imagery during COVID-19

Rathee, Vijay; Sarita Kumari - In: IIMS journal of management science 13 (2022) 1, pp. 27-42

Persistent link: https://www.econbiz.de/10014519088

The influence of augmented reality on the consumer purchasing process

Murmura, Federica; Bravi, Laura; Pierli, Giada; Santos, … - In: Driving Quality Management and Sustainability in VUCA …, (pp. 57-69). 2024

Persistent link: https://www.econbiz.de/10014549183

Reuse intention of augmented reality apps : recreational consciousness as moderator

Behzad Foroughi; Hongsachart, Hathaitip; Asadi, Shahla; … - In: The service industries journal 44 (2024) 7/8, pp. 480-521

Persistent link: https://www.econbiz.de/10014551109

The role of augmented reality in shaping purchase intentions and WOM for luxury products

Nawres, Darragi; Nedra, Bahri-Ammari; Yousaf, Anish; … - In: Journal of business research : JBR 171 (2024), pp. 1-14

Persistent link: https://www.econbiz.de/10014536003