Narrow search
Showing 21 - 30 of 84,745
Cover Image
Ad creativity via augmented reality technology in online video ads : the differential role of novelty, message usefulness, and ad-consumer association
Feng, Yang; Xie, Quan - In: Journal of promotion management : innovations in … 25 (2019) 6, pp. 907-933
Persistent link: https://www.econbiz.de/10012179077
Cover Image
Augmented reality experiences and sensation seeking
Park, Sangwon; Stangl, Brigitte - In: Tourism management : research, policies, practice 77 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012152108
Cover Image
Adoption of augmented reality in online retailing and consumers' product attitude : a cognitive perspective
Fan, Xiaojun; Chai, Zeli; Deng, Nianqi; Dong, Xuebing - In: Journal of retailing and consumer services 53 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012171905
Cover Image
Me or just like me? : the role of virtual try-on and physical appearance in apparel m-retailing
Plotkina, Daria; Saurel, Hélène - In: Journal of retailing and consumer services 51 (2019), pp. 362-377
Persistent link: https://www.econbiz.de/10012115154
Cover Image
Enhancing the online decision-making process by using augmented reality : a two country comparison of youth markets
Pantano, Eleonora; Rese, Alexandra; Baier, Daniel - In: Journal of retailing and consumer services 38 (2017), pp. 81-95
Persistent link: https://www.econbiz.de/10011743166
Cover Image
Opportunities and challenges of augmented reality shopping in emerging markets
Abed, Salma S. - In: Emerging markets from a multidisciplinary perspective : …, (pp. 107-117). 2018
Persistent link: https://www.econbiz.de/10011825148
Cover Image
When art meets tech : the role of augmented reality in enhancing museum experiences and purchase intentions
He, Zeya; Wu, Luorong; Li, Xiang - In: Tourism management : research, policies, practice 68 (2018), pp. 127-139
Persistent link: https://www.econbiz.de/10011871026
Cover Image
Augment yourself through virtual mirror : the impact of self-viewing and narcissism on consumer responses
Baek, Tae Hyun; Yoo, Chan Yun; Yoon, Sukki - In: International journal of advertising : the quarterly … 37 (2018) 3, pp. 421-439
Persistent link: https://www.econbiz.de/10011882002
Cover Image
We ARe at home: how augmented reality reshapes mobile marketing and consumer-brand relationships
Scholz, Joachim; Duffy, Katherine - In: Journal of retailing and consumer services 44 (2018), pp. 11-23
Persistent link: https://www.econbiz.de/10011904302
Cover Image
The impact of "e-atmospherics" on physical stores
Poncin, Ingrid; Mimoun, Mohamed Slim Ben - In: Journal of retailing and consumer services 21 (2014) 5, pp. 851-859
Persistent link: https://www.econbiz.de/10010407213