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Two strands of servitization : a thematic analysis of traditional and customer co-created servitization and future research directions

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Service-dominant logic and the business model concept: toward a conceptual integration

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Marketing agency/client service-for-service provision in an age of digital transformation

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Unlocking digital servitization : a conceptualization of value co-creation capabilities

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Key dimensions of brand value co-creation and its impacts upon customer perception and brand performance : an empirical research in the context of industrial service

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Theory and practice of value co-creation in B2B systems

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Value co-creation process of integrated product-services : effect of role ambiguities and relational coping strategies

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The strategy of combining products and services : a literature review

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Business co-creation for service innovation in the hospitality and tourism industry

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