marketing professionals from Portugal and Brazil. Informed by the Brand Work Manifesto principles, the most relevant trends to …Innovative branding approaches are emerging since the fundamentals of brand management are being called into question … in brand management. Second, to identify the trends that may consolidate in the post-COVID scenario. A qualitative and …

of religious consumer society. It integrates and systematizes contributions from economics of religion, marketing, and … adaptations (quality expectations, religious shopping, syncretism) and organizational responses (marketing and branding strategies … to speak of shopping and consuming as the "new religions" of Western societies, and (3) religious marketing and branding …