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Managing brand transgressions...
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86
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82
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62
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56
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55
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54
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51
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51
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51
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49
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Asia Pacific journal of marketing and logistics
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Gabler Edition Wissenschaft
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International journal of hospitality management
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96
International Food and Agribusiness Management Review
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61
Sales promotion influencing consumer
brand
preferences/purchases
Schultz, Don E.
;
Block, Martin P.
- In:
The journal of consumer marketing
31
(
2014
)
3
,
pp. 212-217
Persistent link: https://www.econbiz.de/10010395519
Saved in:
62
Tożsamość marek należa̜cych do sieci detalicznych
Kall, Jacek
-
2005
Persistent link: https://www.econbiz.de/10003224820
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63
The business of brands
Miller, Jon
;
Muir, David
-
2004
Persistent link: https://www.econbiz.de/10002100237
Saved in:
64
Advertising and promotion : communicating brands
Hackley, Christopher E.
-
2005
Persistent link: https://www.econbiz.de/10002411189
Saved in:
65
What makes winning brands different? : the hidden method behind the world's most successful brands
Buchholz, Andreas
;
Wördemann, Wolfram
-
2000
Persistent link: https://www.econbiz.de/10001422698
Saved in:
66
Brand
building on the Internet
Lindstrøm, Martin
;
Andersen, Tim Frank
-
2000
Persistent link: https://www.econbiz.de/10001483601
Saved in:
67
Marken-Kids : Neues über die Erlebniswelt und das Markenbewusstsein der 8- bis 14-Jährigen
Lindstrom, Martin
;
Seybold, Patricia B.
-
2003
Persistent link: https://www.econbiz.de/10001768691
Saved in:
68
Markenführung und Internet : eine Analyse aus der Perspektive der Fast Moving Consumer Goods Brance
Specht, Uwe
- In:
Die Betriebswirtschaft : DBW
61
(
2001
)
2
,
pp. 257-263
Persistent link: https://www.econbiz.de/10001570584
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69
Rechte als zentrale Wirtschaftsgüter der e-conomy : theoretische Grundlagen - konzeptionelle Ansätze - Beispiele
Blümelhuber, Christian
-
2000
Persistent link: https://www.econbiz.de/10001477861
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70
Markenkult : wie Waren zu Ikonen werden
Horx, Matthias
(
contributor
);
Wippermann, Peter
(
contributor
)
-
1995
Persistent link: https://www.econbiz.de/10000903778
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