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The role of CSR in crises : integration of situational crisis communication theory and the persuasion knowledge model

Ham, Chang-Dae; Kim, Jeesun - In: Journal of business ethics : JOBE 158 (2019) 2, pp. 353-372

Persistent link: https://www.econbiz.de/10012058196

Consumer evaluations of CSR authenticity : development and validation of a multidimensional CSR authenticity scale

Joo, Soyoung; Miller, Elizabeth G.; Fink, Janet S. - In: Journal of business research : JBR 98 (2019), pp. 236-249

Persistent link: https://www.econbiz.de/10012007236

Framing corporate social responsibility for a controversial product

Lee, Sang Yeal; Lee, Ji Young; Cho, Yong-Suk - In: Journal of travel and tourism marketing 35 (2018) 8, pp. 988-999

Persistent link: https://www.econbiz.de/10011941806

How the frequency and amount of corporate donations affect consumer perception and behavioral responses

Jin, Liyin; He, Yanqun - In: Journal of the Academy of Marketing Science 46 (2018) 6, pp. 1072-1088

Persistent link: https://www.econbiz.de/10011951626

Do corporate social responsibility activities enhance customer satisfaction and customer loyalty? : evidence from the Saudi banking sector

Al-Ghamdi, Shumookh Abdul Aziz; Badawi, Nada Saleh - In: Cogent business & management 6 (2019), pp. 1-19

This study examines the influence of corporate social responsibility activities on customer satisfaction and loyalty in the Saudi banking sector. The quantitative method was adopted by conducting a web-based survey via e-mail and social media platforms. A convenience sample of 624 banking...

Persistent link: https://www.econbiz.de/10012115986

In the eye of the beholder : communicating CSR through color in packaging design

Barchiesi, Maria Assunta; Castellan, Silvia; Costa, Roberta - In: Journal of marketing communications 24 (2018) 7, pp. 720-733

Persistent link: https://www.econbiz.de/10011927588

Social commitment or self-interest? : effect of responsible practices performance motivations of firms on the consumer decision-making process

Sahelices-Pinto, César; Lanero-Carrizo, Ana; … - In: Journal of marketing communications 24 (2018) 3, pp. 304-319

Persistent link: https://www.econbiz.de/10011852969

The effect of affective response to corporate social irresponsibility on consumer resistance behaviour : validation of a dual-channel model

Trautwein, Stefan; Lindenmeier, Jörg - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 3/4, pp. 253-276

Persistent link: https://www.econbiz.de/10012178378

Customer, corporation, and cause : a comprehensive model of cause selection in cause-related marketing

Fazli-Salehi, Reza; Torres, Ivonne M.; Zúñiga, Miguel … - In: Journal of relationship marketing : innovations and … 18 (2019) 3, pp. 173-195

Persistent link: https://www.econbiz.de/10012181024

Corporate social responsibility in luxury contexts : potential pitfalls and how to overcome them

Sipilä, Jenni; Alavi, Sascha; Schons, Laura Marie; … - In: Journal of the Academy of Marketing Science 49 (2021) 2, pp. 280-303

Persistent link: https://www.econbiz.de/10012434106