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Using Multiple Scenarios for Strategic Environmental Assessment: Implications for Marketing Management

Linneman, Robert E.; Klein, Harold E.; Stanton, John L. - In: Marketing Intelligence & Planning 1 (1983) 1, pp. 67-76

and their implications on strategic market planning. The particular focus of this article is to illustrate the growing use …

Persistent link: https://www.econbiz.de/10014946686

The Corporate Environment for Marketing Management

Piercy, Nigel - In: Marketing Intelligence & Planning 3 (1985) 1, pp. 23-40

This article attacks, in a novel way, the continued gulf between the theory and practice of maketing. By adopting the tools of organisational behaviour, drawn particularly from information processing theories of organisation and models of organisational power and political behaviour, the writer...

Persistent link: https://www.econbiz.de/10014946711

Marketing Planning for Maximum Growth

Giles, William - In: Marketing Intelligence & Planning 3 (1985) 3, pp. 4-104

covering corporate goals, market analysis, competitive comparison, internal allocation, SWOT analysis, strategies and tactics …

Persistent link: https://www.econbiz.de/10014946719

Corporate Star Wars — Can Entrepreneurs and the Marketing Department Co‐exist?

Strage, Henry M. - In: Marketing Intelligence & Planning 4 (1986) 1, pp. 62-76

Entrepreneurs have always existed but it is only recently that they have come to the forefront of business. A profound shift from a managerial to an entrepreneurial economy is occurring in the business world. In 30 years' time it is unlikely that the structures of large corporations as we now...

Persistent link: https://www.econbiz.de/10014946729

MARKETING MANAGEMENT INFORMATION SYSTEMS — A REVIEW OF CURRENT PRACTICE

Johnston, Steve; Woodward, Sarah - In: Marketing Intelligence & Planning 6 (1988) 2, pp. 27-29

The main findings of an ESRC‐funded research project which was aimed at evaluating current UK company practice with reference to marketing management information systems is summarised. The extent to which companies could and have developed these systems, the extent to which these systems could...

Persistent link: https://www.econbiz.de/10014946769

MARKETING INTELLIGENCE: SCANNING THE MARKETING ENVIRONMENT

Evans, Martin - In: Marketing Intelligence & Planning 6 (1988) 3, pp. 21-29

main environments (market, social, economic, technological, legal, etc) are overviewed with examples of the dynamic nature … alternative methods of conducting the same activities, or legislation governing these) or, market behaviour might change due to …

Persistent link: https://www.econbiz.de/10014946776

THE STRUCTURE AND CONTENT OF THE MARKETING INFORMATION SYSTEM: A GUIDE FOR MANAGEMENT

Fletcher, Keith; Buttery, Alan; Deans, Ken - In: Marketing Intelligence & Planning 6 (1988) 4, pp. 27-35

The needs of marketing executives for information are examined and how well these are satisfied within a management information system is considered. It is shown how a marketing system should be considered as a subject, or module, of a total Management Information System, and guidance is given...

Persistent link: https://www.econbiz.de/10014946782

The Planning and Marketing of the Market Intelligence Function

Skyrme, David J. - In: Marketing Intelligence & Planning 7 (1989) 1/2, pp. 5-10

A case study of the development of a successful market intelligence function is presented. How the principles of … market intelligence function for the UK subsidiary of a multinational computer company. It is argued that success depends to … a large degree on the continuing reappraisal of key factors. Just as one segments the external market, creates a market …

Persistent link: https://www.econbiz.de/10014946792

Marketing and Non‐marketing Managers

Foxall, Gordon R.; Payne, Adrian F.; Taylor, James W.; … - In: Marketing Intelligence & Planning 8 (1990) 1, pp. 21-26

The hypothesis that broadly defined managerial functions can be subdivided on the basis of their members′ internal and external task orientations, and that the resulting subfunctions are, respectively, predominantly “adaptive” or “innovative” in terms of Kirton′s...

Persistent link: https://www.econbiz.de/10014946829

Marketing Planning: A Seven‐stage Process

Brooksbank, Roger W. - In: Marketing Intelligence & Planning 8 (1990) 7, pp. 21-28

A concise review is presented of the many books and articles which have been written on the subject of marketing planning. The aim is to provide the marketing practitioner with a simple, step‐by‐step guide – describing all the major processes, concepts, tools and techniques involved.

Persistent link: https://www.econbiz.de/10014946851