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Measuring marketing : the 100+...
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2007 Second International Conference, August 20-22, 2007, Accra, Ghana
79
International Journal of Bank Marketing
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farmdoc daily
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Review of Marketing and Agricultural Economics
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International Marketing Review
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Journal of Product & Brand Management
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Economics Papers from University Paris Dauphine
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Management science : journal of the Institute for Operations Research and the Management Sciences
66
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65
EB Series
64
Journal of marketing
64
Young Consumers
64
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63
2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania
60
Australian Journal of Agricultural Economics
60
Food Security Collaborative Working Papers
60
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
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1
Key
marketing
metrics : the 50+ metrics every manager needs to know
Farris, Paul W.
;
Bendle, Neil T.
;
Pfeifer, Phillip E.
; …
-
2009
-
New UK/European ed.
Persistent link: https://www.econbiz.de/10003763770
Saved in:
2
Marketingcockpits: Notwendigkeit, Gütekriterien, Grenzen
Reinecke, Sven
;
Geis, Gerold
- In:
Thexis : Fachzeitschrift für Marketing ; …
21
(
2004
)
3
,
pp. 37-43
Persistent link: https://www.econbiz.de/10002111466
Saved in:
3
Customer equity
marketing
metrics
Lemon, Katherine N.
;
Rust, Roland T.
;
Zeithaml, Valarie A.
- In:
Thexis : Fachzeitschrift für Marketing ; …
21
(
2004
)
3
,
pp. 53-56
Persistent link: https://www.econbiz.de/10002111475
Saved in:
4
Measurement of return on
marketing
investment : a conceptual framework and the future of
marketing
metrics
Seggie, Steven H.
;
Cavusgil, Erin
;
Phelan, Steven E.
-
2009
Persistent link: https://www.econbiz.de/10003836721
Saved in:
5
Does competitive entry structurally change key
marketing
metrics?
Kornelis, Marcel
;
Dekimpe, Marnik G.
;
Leeflang, Peter
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
3
,
pp. 173-182
Persistent link: https://www.econbiz.de/10003809032
Saved in:
6
Marketing
metrics : the definitive guide to measuring
marketing
performance
Farris, Paul W.
;
Bendle, Neil T.
;
Pfeifer, Phillip E.
; …
-
2010
-
2nd, rev. ed., 1. print.
metrics --
Marketing
and finance -- The
marketing
metrics X-ray -- System of metrics …
Persistent link: https://www.econbiz.de/10003881401
Saved in:
7
Dashboards as a service : why, what, how, and what research is needed?
Pauwels, Koen
;
Ambler, Tim
;
Clark, Bruce H.
;
LaPointe, Pat
- In:
Journal of service research : JSR
12
(
2009/10
)
2
,
pp. 175-189
Persistent link: https://www.econbiz.de/10003901039
Saved in:
8
Marketing
-Controlling mit Distributionskennzahlen
Weiche, Gregor
;
Kleinfeldt, Barbara
- In:
Handel im Fokus : aus dem Instituts für …
61
(
2009
)
4
,
pp. 248-251
Persistent link: https://www.econbiz.de/10003907886
Saved in:
9
Market performance measurement : Controlling-Schwerpunkt
In:
Controlling : Zeitschrift für erfolgsorientierte …
22
(
2010
)
2
,
pp. 75-103
Persistent link: https://www.econbiz.de/10003934470
Saved in:
10
Marketing
-Controlling
Staubach, Juliane
- In:
Controlling : Zeitschrift für erfolgsorientierte …
22
(
2010
)
6
,
pp. 311-313
Persistent link: https://www.econbiz.de/10003976347
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