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Understanding the difference between opportunistic and needy customers' borrowing behavior : a new approach to segment current credit card customers

Kasaian, Keyvan; Murthi, B. P. S.; Steffes, Erin - In: International journal of bank marketing 41 (2023) 4, pp. 903-925

Persistent link: https://www.econbiz.de/10014313502

What influences Croatian consumers' wine choice?

Alpeza, Ivana; Lukac̆, Zrinka - In: Market : review for marketing theory and practice 35 (2023) 1, pp. 41-56

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Voluntary disclosure and personalized pricing

Ali, S. Nageeb; Lewis, Gregory; Vasserman, Shoshana - In: The review of economic studies : RES 90 (2023) 2, pp. 538-571

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When is product personalization profit-enhancing? : a behavior-based discrimination model

Laussel, Didier; Resende, Joana - In: Management science : journal of the Institute for … 68 (2022) 12, pp. 8872-8888

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Technology within cultures : segmenting the wired consumers in Canada, France, and the USA

Petrescu, Maria; Namin, Aidin; Richard, Marie-Odile - In: Journal of business research : JBR 164 (2023), pp. 1-13

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Impulsiveness in the grocery store : psychographic drivers and segments

Lord, Kenneth R.; Putrevu, Sanjay; Olson, Elizabeth A. - In: Journal of consumer marketing 40 (2023) 3, pp. 328-343

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Segmenting Umrah performers based on outcomes behaviors : a cluster analysis perspective

Elgammal, Islam; Alhothali, Ghada Talat; Sorrentino, … - In: Journal of Islamic marketing 14 (2023) 3, pp. 871-891

-PWOM. Practical implications The findings reveal several implications for policymakers and stakeholders. The segmentation of Umrah … satisfy the need of visitors. Originality/value The results contribute to the literature of event segmentation by identifying …

Persistent link: https://www.econbiz.de/10013536434

Identifying unobserved heterogeneity in mobile wallet adoption : a FIMIX-PLS approach for user segmentation

Joshi, Himanshu; Chawla, Deepak - In: International journal of bank marketing 41 (2023) 1, pp. 210-236

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Segmenting hedonic wine tourists using push-pull winescape attributes

Quintal, Vanessa Ann; Thomas, Ben; Phau, Ian; Soldat, Zorana - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 3, pp. 237-245

Persistent link: https://www.econbiz.de/10013384442

Customer perceived integrated marketing communications : a segmentation of the soda market

Suay-Pérez, Francisco; Penagos-Londoño, Gabriel I.; … - In: Journal of marketing communications 28 (2022) 4, pp. 448-464

Persistent link: https://www.econbiz.de/10013371035