Scientific and technical developments and progressive digitization in almost all areas of life have led to the …. Customers, in particular consumers, are one of the key groups of stakeholders who create the corporate reputation. Customers are … first of all creators of the corporate reputation as an "offeror" and "supplier" of value to buyers, as well as co …

reputation and investors' behavioral decision-making in the context of Pakistan stock exchange (PSX). Specifically, an attempt is … image, emotional attachment, and corporate reputation. The data collectedfrom 220 individual small equity investors, who … help of SPSS.Results confirmed the partial mediation effect of emotional attachment between corporate reputation and …

Reputation in der Postmoderne -- Datengetriebenes Reputationsmanagement -- Kommunikationsmanagement: Themensteuerung … für den guten Ruf -- Public Affairs Management für gesellschaftliche Akzeptanz -- Thought Leadership und Reputation … -- Multisensuale Stakeholderkommunikation nach dem Five-Circle-Modell -- Interne Kommunikation als Keimzelle für Reputation -- Ausblick …