Цель статьи заключается в исследовании существующих подходов к определению понятия «бренд работодателя» и формировании авторского комплексного подхода к...

The goal of the article lies in the study of existing approaches to definition of the "employer brand" notion and formation of the author's complex approach to definition of this notion. The article analyses and generalises approaches of many foreign and domestic scientists to definition of the...

Konkurencingoje verslo aplinkoje organizacijos siekia išnaudoti kiekvieną galimą pranašumą galimai sėkmei. Vienas iš būdų konkurenciniam pranašumui įgyti yra tinkamų darbuotojų pritraukimas ir išlaikymas naudojantis organizacijos kaip darbdavio įvaizdžiu. Šis darbas...

The paper deals with the concept of employer branding, which is very important to follow, as an employer brand represents the core values of an organization. Organizations considered good employers have a strong identity and a positive image in the marketplace. To be successful, organizations...

While previous studies have shown that firms need to build a favourable employer image to prevail in the war for talent we still lack of an international perspective on employer branding. Based on a survey among engineering students from China, India, Germany, and Hungary, we show that the...

The paper deals with the concept of employer branding, which is very important to follow, as an employer brand represents the core values of an organization. Organizations considered good employers have a strong identity and a positive image in the marketplace. To be successful, organizations...