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Brands and brand management : contemporary research perspectives

Loken, Barbara (contributor); Ahluwalia, Rohini (contributor) - 2010

Persistent link: https://www.econbiz.de/10003885607

On the science of branding : an introduction

Loken, Barbara; Ahluwalia, Rohini; Houston, Michael J. - In: Brands and brand management : contemporary research …, (pp. 3-8). 2010

Persistent link: https://www.econbiz.de/10003941293

Brands and brand management : contemporary research perspectives

Loken, Barbara (contributor); Ahluwalia, Rohini (contributor) - 2010 - [Repr.]

Persistent link: https://www.econbiz.de/10004950309

How far can a brand stretch? : understanding the role of self-construal

Ahluwalia, Rohini - In: Journal of marketing research : JMR 45 (2008) 3, pp. 337-350

Persistent link: https://www.econbiz.de/10003724280

Leave or stay? The role of self‐construal on luxury brand attitudes and purchase intentions in response to brand rejection

Liu, Xian; Loken, Barbara; Wang, Liangyan - In: Journal of Consumer Behaviour 20 (2020) 1, pp. 119-131

Persistent link: https://www.econbiz.de/10012406556

Analyzing ethical decision making in marketing

Dubinsky, Alan J.; Loken, Barbara - In: Journal of Business Research 19 (1989) 2, pp. 83-107

Persistent link: https://www.econbiz.de/10005473940

Relationships between Information Recall and Subsequent Attitudes: Some Exploratory Findings.

Loken, Barbara; Hoverstad, Ronald - In: Journal of Consumer Research 12 (1985) 2, pp. 155-68

Persistent link: https://www.econbiz.de/10005614018

Alternative Approaches to Understanding the Determinants of Typicality.

Loken, Barbara; Ward, James C - In: Journal of Consumer Research 17 (1990) 2, pp. 111-26

Data were collected for eight sets of product- and brand-level categories to better understand the determinants of typicality and the relationship between typicality and attitude of reach category level. Measures of both feature similarity (family resemblance) and goal achievement (ideals,...

Persistent link: https://www.econbiz.de/10005614087

Don’t put all your green eggs in one basket : Examining environmentally friendly sub‐branding strategies

Koo, Jayoung; Loken, Barbara - In: Business Ethics, the Environment & Responsibility 31 (2021) 1, pp. 164-176

Persistent link: https://www.econbiz.de/10012809297

The name game : how naming products increases psychological ownership and subsequent consumer evaluations

Stoner, Jennifer L.; Loken, Barbara; Stadler Blank, Ashley - In: Journal of consumer psychology : JCP : the official … 28 (2018) 1, pp. 130-137

Persistent link: https://www.econbiz.de/10011842200