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Traveling the paths to brand loyalty
Ahluwalia, Rohini; Kaikati, Andrew M. - In: Brands and brand management : contemporary research …, (pp. 63-90). 2010
Persistent link: https://www.econbiz.de/10003941303
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Extending culturally symbolic brands : a blessing or a curse?
Torelli, Carlos J.; Ahluwalia, Rohini - In: Journal of consumer research : JCR ; an … 38 (2011/12) 5, pp. 933-947
Persistent link: https://www.econbiz.de/10009501080
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Using differentiated brands to deflect exclusion and protect inclusion : the moderating role of self-esteem on attachment to differentiated brands
Dommer, Sara Loughran; Swaminathan, Vanitha; Ahluwalia, … - In: Journal of consumer research : JCR ; an … 40 (2013/14) 4, pp. 657-675
Persistent link: https://www.econbiz.de/10010226748
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Towards understanding the value of a loyal customer : an information-processing perspective
Ahluwalia, Rohini; Unnava, H. Rao; Burnkrant, Robert E. - 1999
Persistent link: https://www.econbiz.de/10001441803
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A path to more enduring happiness : take a detour from specific emotional goals
Rodas, Maria A.; Ahluwalia, Rohini; Olson, Nicholas J. - In: Journal of consumer psychology : JCP : the official … 28 (2018) 4, pp. 673-681
Persistent link: https://www.econbiz.de/10011937371
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Redefining home : how cultural distinctiveness affects the malleability of in-group boundaries and brand preferences
Torelli, Carlos J.; Ahluwalia, Rohini; Cheng, Shirley Y. Y. - In: Journal of consumer research : JCR ; an … 44 (2017) 1, pp. 44-61
Persistent link: https://www.econbiz.de/10011763790
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When sharing isn't caring : the influence of seeking the best on sharing favorable word of mouth about unsatisfactory purchases
Olson, Nicholas J.; Ahluwalia, Rohini - In: Journal of consumer research : JCR ; an … 47 (2021) 6, pp. 1025-1046
Persistent link: https://www.econbiz.de/10012504033
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Answering Questions about Questions: A Persuasion Knowledge Perspective for Understanding the Effects of Rhetorical Questions
Ahluwalia, Rohini; Burnkrant, Robert E. - In: Journal of consumer research : JCR ; an … 31 (2004) 1, pp. 26-42
Persistent link: https://www.econbiz.de/10006646324
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Re-Inquiries - How Prevalent is the Negativity Effect In Consumer Environments?
Ahluwalia, Rohini - In: Journal of consumer research : JCR ; an … 29 (2002) 2, pp. 270-279
Persistent link: https://www.econbiz.de/10006653791
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The Moderating Role of Commitment on the Spillover Effect of Marketing Communications
Ahluwalia, Rohini; Unnava, H.Rao; Burnkrant, Robert E. - In: Journal of marketing research : JMR 38 (2001) 4, pp. 458-470
Persistent link: https://www.econbiz.de/10006656375