Doorley, John; Garcia, Helio F. - 2015 - 3. ed.
rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units … rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units …"Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. It …