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Policymakers have recently expressed concerns over the role of recommendation algorithms and their role in forming "filter bubbles". This is a particularly prescient concern in the context of extremist content online; these algorithms may promote extremist content at the expense of more moderate...
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This study aims to extend expectation-confirmation model (ECM) of IS continuance based on effort-accuracy model (EAM) for predicting and explaining continuous usage of online product recommendation (OPR) that has been ignored in prior literature. The proposed OPR continuance model, incorporating...
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