Narrow search
Showing 131 - 140 of 488,305
Cover Image
Measuring and accounting for cross-country response biases in marketing food and drink products
Levin, Aron M.; Levin, Irwin P.; Cook, Michael P. - In: Journal of international consumer marketing 22 (2010) 2, pp. 213-222
Persistent link: https://www.econbiz.de/10003986206
Cover Image
Special section: Cross-cultural research
Huff, Lenard C. (contributor) - In: Journal of international consumer marketing 22 (2010) 2, pp. 183-222
Persistent link: https://www.econbiz.de/10003986207
Cover Image
A multicountry advertising research framework : lessons learned from testing global consumer culture positioning
Okazaki, Shintaro; Mueller, Barbara; Diehl, Sandra - In: Measurement and research methods in international marketing, (pp. 73-96). 2011
Persistent link: https://www.econbiz.de/10009377923
Cover Image
Using formative measures in international marketing models : a cautionary tale using consumer animosity as an example
Diamantopoulos, Adamantios; Riefler, Petra - In: Measurement and research methods in international marketing, (pp. 11-30). 2011
Persistent link: https://www.econbiz.de/10009377931
Cover Image
Die Wahrnehmung von Marken im internationalen Kontext : Einfluss der Markenstandardisierung, -reichweite und -herkunft auf das Markenimage
Burmann, Christoph; Becker, Christian - 2009
Persistent link: https://www.econbiz.de/10009665199
Cover Image
Assessing endogeneity issues in international marketing research
Jean, Ruey-Jer Bryan; Deng, Ziliang; Kim, Daekwan; … - In: International marketing review 33 (2016) 3, pp. 483-512
Persistent link: https://www.econbiz.de/10011487079
Cover Image
Facets of country image and brand equity : revisiting the role of product categories in country-of-origin effect research
Andéhn, Mikael; Nordin, Fredrik; Nilsson, Mats E. - In: Journal of consumer behaviour : an international … 15 (2016) 3, pp. 225-238
Persistent link: https://www.econbiz.de/10011508783
Cover Image
Standardisierung versus Differenzierung im internationalen Marketing
Schwarz-Musch, Alexander - In: Grundlagen Export und Internationalisierung, (pp. 129-142). 2013
Persistent link: https://www.econbiz.de/10010472974
Cover Image
Evaluating export markets : experienced exporters' hierarchical cognitive structures
Wood, Van R.; Karriker, Joy H.; Williams, Larry J. - In: Journal of business research : JBR 63 (2010) 12, pp. 1261-1266
Persistent link: https://www.econbiz.de/10008747521
Cover Image
An international marketing manifesto
Czinkota, Michael R.; Ronkainen, Ilkka A. - 2011
Persistent link: https://www.econbiz.de/10009232292