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Online sentiment analysis in marketing research : a review

Rambocas, Meena; Pacheco, Barney G. - In: Journal of Research in Interactive Marketing 12 (2018) 2, pp. 146-163

Purpose: The explosion of internet-generated content, coupled with methodologies such as sentiment analysis, present exciting opportunities for marketers to generate market intelligence on consumer attitudes and brand opinions. The purpose of this paper is to review the marketing literature on...

Persistent link: https://www.econbiz.de/10012076994

Overcoming economic liminality : internationalization of B2B SME’s from a small emerging economy

Pacheco, Barney G.; Akhter, Syed - In: critical perspectives on international business 18 (2021) 5, pp. 617-639

Purpose: Current research on small to medium enterprise (SME) internationalization has generated valuable insight but continues to overlook the activities of business-to-business (B2B) SMEs located in small emerging economies. This study aims to fill this gap by testing the applicability of the...

Persistent link: https://www.econbiz.de/10012638014

Weathering the storm : crisis marketing for small island tourist destinations

Pacheco, Barney G.; Lewis-Cameron, Acolla - In: Marketing island destinations : concepts and cases, (pp. 149-164). 2010

Persistent link: https://www.econbiz.de/10008654399

Effects of sales promotion type and promotion depth on consumer perceptions : the moderating role of retailer reputation

Pacheco, Barney G.; Rahman, Aadil - In: The international review of retail, distribution and … 25 (2015) 1, pp. 72-86

Persistent link: https://www.econbiz.de/10010502833

Marketing in Latin America and the Caribbean : contemporary case studies

Knight, Joseann J. (ed.); Noboa S, Fabrizio (ed.); … - 2022

"Marketing in Latin America and the Caribbean Latin America and the Caribbean are often placed in the same geographical and economic grouping. However, too little is known in either region about the other's business cultures and marketplaces. Marketing in Latin America and the Caribbean is a...

Persistent link: https://www.econbiz.de/10012745095

Reconceptualizing determinants of consumer attitudes toward social commerce sites

Pacheco, Barney G.; Jaipaul-O'Garro, Rhonda - In: Journal of internet commerce 19 (2020) 2, pp. 192-211

Persistent link: https://www.econbiz.de/10012258243

Location and pull of proximate markets : internationalisation decisions of firms in a small economy

Akhter, Syed H.; Pacheco, Barney G. - In: Journal for international business and entrepreneurship … 10 (2017) 2, pp. 156-172

Persistent link: https://www.econbiz.de/10011731948

Assessing the impact of service employees' nonverbal sexual signals on consumer attitudes : a Caribbean perspective

Permell-Hutton, Cherisse; Pacheco, Barney G. - In: Journal of global marketing 30 (2017) 1, pp. 31-41

Persistent link: https://www.econbiz.de/10011779376

Overcoming economic liminality : internationalization of B2B SME's from a small emerging economy

Pacheco, Barney G.; Akhter, Syed H. - In: Critical perspectives on international business 18 (2022) 5, pp. 617-639

Persistent link: https://www.econbiz.de/10013454834

Marketing in Latin America and the Caribbean : contemporary case studies

Knight, Joseann J. (ed.); Noboa S, Fabrizio (ed.); … - 2022

SECTION 1 - MARKETING STRATEGYBessLime Experience LimitedMarvin H. Pacheco GAIA Group: Business with a PurposeEvodio KalteneckerUTech: The Marketing Seminar's RebirthNeleen Leslie-Piper and Petula SeniorDEPCO PERÚ: Facing Changes in the MarketOtto Regalado-Pezúa and Leonardo Toro Andrés Carne...

Persistent link: https://www.econbiz.de/10013460538