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Sustaining customer engagement through social media brand communities
Riley, Jen - In: Journal of global scholars of marketing science : … 30 (2020) 4, pp. 344-357
Persistent link: https://www.econbiz.de/10012286205
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Antecedents and consequences of the process of customer engagement through social media : an integrated conceptual framework
Abdullah; Siraj, Sadaf - In: International journal of electronic business 14 (2018) 1, pp. 1-27
Persistent link: https://www.econbiz.de/10011891016
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Value slippage in brand transformation : a conceptualization
Cova, Bernard; Paranque, Bernard - In: The journal of product & brand management 25 (2016) 1, pp. 3-10
Persistent link: https://www.econbiz.de/10011563006
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Communitas and civitas : an idiographic model of consumer collectives
Collins, Nathalie; Murphy, Jamie - In: Journal of global scholars of marketing science : … 24 (2014) 3, pp. 279-294
Persistent link: https://www.econbiz.de/10010408200
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Millennial cultural consumers : co-creating value through brand communities
Halliday, Sue Vaux; Astafyeva, Alexandra - In: Arts marketing : an international journal ; AM 4 (2014) 1/2, pp. 119-135
Persistent link: https://www.econbiz.de/10010431470
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Customer brand co-creation : a conceptual model
France, Cassandra; Merrilees, Bill; Miller, Dale - In: Marketing intelligence & planning 33 (2015) 6, pp. 848-864
Persistent link: https://www.econbiz.de/10011447671
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Introducing branded communities in sport for building strong brand relations in social media
Popp, Bastian; Woratschek, Herbert - In: Sport management review 19 (2016) 2, pp. 183-197
Persistent link: https://www.econbiz.de/10011475594
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The influence of brand community on co-creation : a cross national study of the brand AXE in France and Tunisia
Benmiled-Cherif, Héla; Kaufmann, Hans Rüdiger; … - In: World review of entrepreneurship, management and … 12 (2016) 2/3, pp. 285-299
Persistent link: https://www.econbiz.de/10011573426
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Exploring behavioural branding, brand love and brand co-creation
Kaufmann, Hans Rüdiger; Loureiro, Sandra Maria Correia; … - In: The journal of product & brand management 25 (2016) 6, pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
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How QDAS (Qualitative Data Analysis Software) can support the analysis of social media brand communities and consumer engagement
Friese, Susanne - In: Advances in brand semiotics & discourse analysis, (pp. 91-116). 2023
Persistent link: https://www.econbiz.de/10015066353