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Brand equity effects on financial performance in Japanese fashion market : applying complexity theory via fsQCA
Miao, Miao; Go, I; Ikeda, Kayo; Numata, Hideho - In: Journal of global fashion marketing : JGfM 13 (2022) 1, pp. 30-43
Persistent link: https://www.econbiz.de/10012803172
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The impact of digital influencers’ characteristics on purchase intention of fashion products
Gomes, Marina Alexandra; Marques, Susana Henriques; … - In: Journal of global fashion marketing : JGfM 13 (2022) 3, pp. 187-204
Persistent link: https://www.econbiz.de/10013270709
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In search of the next nexus : a maturing field for fashion research in the digital age
Voyer, Benjamin G.; Ko, Eunju - In: Journal of business research : JBR 134 (2021), pp. 375-377
Persistent link: https://www.econbiz.de/10012643803
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IMC, social media and UK fashion micro-organisations
Henninger, Claudia Elisabeth; Alevizou, Panayiota J.; … - In: European journal of marketing : EJM 51 (2017) 3, pp. 668-691
Persistent link: https://www.econbiz.de/10011698264
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Corporate fashion and circular economy : how to manage ethical challenges in marketing of B2B textiles
Sönnichsen, Sönnich Dahl - In: Creating a sustainable competitive position : ethical …, (pp. 33-57). 2023
Persistent link: https://www.econbiz.de/10014455189
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Customer loyalty-related marketing measures in fashion markets
Möslein-Tröppner, Bodo; Stros, Michael; Říha, David - In: Central European business review : CEBR 9 (2020) 1, pp. 43-55
Persistent link: https://www.econbiz.de/10012295064
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Influences of Fashion Marketing on Consumer Demand : A Study of NCR
Jamal, Samiyah - 2014
Fashion marketing is the entire process of research, planning, promoting, and distributing the raw materials, apparel … promotion of fibers, fabrics, leather, furs, trims, apparel and accessory.Fashion marketing begins and ends with the consumer … and accessories, which consumer want to buy. It involves everyone in the fashion industry and occurs throughout the entire …
Persistent link: https://www.econbiz.de/10013040416
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Sustainable marketing activities of traditional fashion market and brand loyalty
Jung, Jaesuk; Kim, Sang Jin; Kim, Kyung Hoon - In: Journal of business research : JBR 120 (2020), pp. 294-301
Persistent link: https://www.econbiz.de/10012417131
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Benchmarketing: fashionable term concerning traditional processes
Udrescu, Mircea; Gheorghe, Alina - In: Academic journal of economic studies 2 (2016) 2, pp. 100-113
Persistent link: https://www.econbiz.de/10011568191
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Modest, modern and diverse : a review of marketing communication visuals of Islamic fashion brands
Salam, Muhammad Talha; Muhamad, Nazlida; Leong, Vai Shiem - In: International journal of islamic marketing and branding 3 (2018) 2, pp. 83-103
Persistent link: https://www.econbiz.de/10011979897