Influence maximization is the problem of finding k most influential nodes in a social network. Many works have been done in two different categories, greedy approaches and heuristic approaches. The greedy approaches have better influence spread, but lower scalability on large networks. The...

We examine how firms can create word-of-mouth peer influence and social contagion by designing viral features into their products and marketing campaigns. To econometrically identify the effectiveness of different viral features in creating social contagion, we designed and conducted a...