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Children's participation in brand-based social networks : examining the role of evaluative social identity, self-esteem and anticipated emotions on commitment and desire to recomme...

Hook, Margurite; Baxter, Stacey; Kulczynski, Alicia - In: International journal of consumer studies 40 (2016) 5, pp. 552-561

Persistent link: https://www.econbiz.de/10011620052

Advertising's impact on pre-schoolers' brand knowledge and materialism

Watkins, Leah; Aitken, Robert; Robertson, Kirsten; … - In: International journal of consumer studies 40 (2016) 5, pp. 583-591

Persistent link: https://www.econbiz.de/10011620097

Kids, caregivers, and cartoons : the impact of licensed characters on food choices and consumption

Leonard, Bridget; Campbell, Margaret C.; Manning, Kenneth C. - In: Journal of public policy & marketing 38 (2019) 2, pp. 214-231

Persistent link: https://www.econbiz.de/10012534230

Placing snacks in children's movies : cognitive, evaluative, and conative effects of product placements with character product interaction

Naderer, Brigitte; Matthes, Jörg; Zeller, Patrick - In: International journal of advertising : the quarterly … 37 (2018) 6, pp. 852-870

Persistent link: https://www.econbiz.de/10012492607

Mom I want it : impact of anthropomorphism on pester power among children

Vandana; Kumar, Vinod - In: International journal of business innovation and research 16 (2018) 2, pp. 168-185

Persistent link: https://www.econbiz.de/10011955871

Consumption desire among children (from 7 to 11) : role of the exposure to social media advertisements and product familiarity

Methlouthi, Kawther; Nefzi, Ayoub - In: Cogent business & management 10 (2023) 3, pp. 1-16

This paper aims to investigate the origins and outcomes of consumer desires in children, with a specific focus on the … desire among children (collage exercise, focus groups with children and informal surveys with the parents of interviewed … children). Subsequently, we conducted an experimental study, surveying 267 school children (aged 7 to 11), to empirically …

Persistent link: https://www.econbiz.de/10014506335