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The online response to customer complaints (i.e., service recovery) is a central feature of modern organizations’ customer-focused performance management systems. Motivated by the lack of descriptive information related to complaint handling that can be used in assessing managerial...
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The purpose of this quantitative-deductive paper is to explore the link amongst customer satisfaction and engagement on … used to analyze the data using (PLS-SEM) method. The results show that customer satisfaction has a positive and significant … online environment and its linkages with satisfaction and repurchase intentions. Marketers should consider creating posts …
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