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Networking externalities and the perception of innovation characteristics : mobile banking

Soo Yeong Ewe; Yap, Sheau-Fen; Lee, Christina Kwai Choi - In: Marketing intelligence & planning 33 (2015) 4, pp. 592-611

Persistent link: https://www.econbiz.de/10011381694

Consumer behavior during and post-COVID-19 in Indonesia and Malaysia

Tjiptono, Fandy; Khan, Ghazala; Soo Yeong Ewe; … - In: COVID-19 and the Evolving Business Environment in Asia …, (pp. 205-233). 2022

Persistent link: https://www.econbiz.de/10013284070

Transformation of personal selling during and after the COVID-19 pandemic

Soo Yeong Ewe; Ho, Helen Hui Ping - In: COVID-19 and the Evolving Business Environment in Asia …, (pp. 259-279). 2022

Persistent link: https://www.econbiz.de/10013284075

The role of regulatory focus and information in investment choice : some evidence using visual cues to frame regulatory focus

Soo Yeong Ewe; Gul, Ferdinand A.; Lee, Christina Kwai Choi - In: The journal of behavioral finance : a publication of … 19 (2018) 1, pp. 89-100

Persistent link: https://www.econbiz.de/10012009630

Marketing Case Studies in Emerging Markets : Contemporary Multi-industry Issues and Best-practices

Mutum, Dilip S. (ed.); Soo Yeong Ewe (ed.); … - 2024

1. Emerging Market Resilience: Modern Marketing Strategies for a Dynamic World -- Part 1: Crisis Management & Recovery Strategies -- 2. Case 1: Resilience and Recovery in the Tourism Industry During COVID-19 -- 3. Case 2: Maxis: The Social Media Quagmire and the Road to Redemption -- 4. Case 3:...

Persistent link: https://www.econbiz.de/10014512195

Green behavior among Gen Z consumers in an emerging market : eco-friendly versus non-eco-friendly products

Soo Yeong Ewe; Tjiptono, Fandy - In: Young consumers : insight and ideas for responsible … 24 (2023) 2, pp. 234-252

Persistent link: https://www.econbiz.de/10014302607

Patience, consideration and responsibility (P.C.R.) : emerging psychological capacities for coping with crisis and persistent changes in personal selling

Soo Yeong Ewe; Ho, Helen Hui Ping - In: Journal of personal selling & sales management : JPSSM 42 (2022) 4, pp. 392-405

Persistent link: https://www.econbiz.de/10013484580

Introduction : emerging market resilience : modern marketing strategies for a dynamic world

Mutum, Dilip S.; Ezlika Ghazali; Soo Yeong Ewe; … - In: Marketing Case Studies in Emerging Markets : …, (pp. 1-5). 2024

Persistent link: https://www.econbiz.de/10014528063

Case 1: resilience and recovery in the tourism industry during COVID-19

Tjiptono, Fandy; Khan, Ghazala; Soo Yeong Ewe - In: Marketing Case Studies in Emerging Markets : …, (pp. 9-22). 2024

Persistent link: https://www.econbiz.de/10014528077

Case 5: Tesla's entry and the evolving dynamics of the electric vehicle market in Malaysia

Yee Qin Lee; Soo Yeong Ewe - In: Marketing Case Studies in Emerging Markets : …, (pp. 63-78). 2024

Persistent link: https://www.econbiz.de/10014528101