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The impact of corporate sustainability strategies on the financial performance of Romanian companies in the context of green marketing

Siminică, Marian; Crăciun, Liviu; Dinu, Adina - In: Amfiteatru economic : an economic and business research … 17 (2015) 40, pp. 994-1010

The current research paper aims at making a comprehensive analysis of the current green marketing initiatives adopted by the top performing Romanian companies, in order to understand the determinant factors that influence their green approach and to evaluate the impact of the sustainability...

Persistent link: https://www.econbiz.de/10011824443

Insights into rising environmental concern: prompt corporate social responsibility to mediate green marketing perspective

Mo, Zhang; Cong Phan The; Sanyal, Shouvik; Wanich Suksatan - In: Economic research 35 (2022) 1,5, pp. 5097-5113

Persistent link: https://www.econbiz.de/10014413989

The effect of green marketing strategy on firm’s performance in the context of developing country

Demessie, Girma Tegene; Shukla, Amit - In: Journal of global marketing 36 (2023) 3, pp. 193-209

Persistent link: https://www.econbiz.de/10014321505

The effect of green marketing strategy on business performance : a study of organic farms in Taiwan

Wu, Shwu-Ing; Lin, Syuan-Ru - In: Total quality management & business excellence : an … 27 (2016) 1/2, pp. 141-156

Persistent link: https://www.econbiz.de/10011555766

The effect of green transformational leadership on the performance of manufacturing SMEs in Ghana : the moderating role of green creativity

Agbenyegah, Albert Tchey; Boahen, Patience Ama Nyantakyiwaa - In: African journal of business & economic research : AJBER 19 (2024) 2, pp. 527-547

Persistent link: https://www.econbiz.de/10015045040

Surviving with paranoia through green and clean marketing in Indian FMCG sector

Bidyarthi, H. M. Jha; Dande, Mayur A.; Kuchar, P. M.; … - In: International journal of business performance management 14 (2013) 4, pp. 386-395

Persistent link: https://www.econbiz.de/10009789950

The impact of green entrepreneurial orientation, market orientation and green supply chain management practices on sustainable firm performance

Habib, Md. Ahashan; Bao, Yukun; Ilmudeen, Aboobucker - In: Cogent business & management 7 (2020) 1, pp. 1-26

This study attempts to examine the impact of green entrepreneurial orientation (GEO) and market orientation (MO) on the implementation of green supply chain management (GSCM) practices and subsequent sustainable firm performance. Further, the study identifies the mediating factor between green...

Persistent link: https://www.econbiz.de/10012625787

Impact of strategic and tactical green marketing orientation on SMEs performance

Mishra, Mukesh Kumar; Choudhury, Dibyendu; Rao, K. S. … - In: Theoretical economics letters 9 (2019) 5, pp. 1633-1650

Persistent link: https://www.econbiz.de/10012104528

Green marketing orientation and environmental and social performance of hospitality firms in South Africa

Fatoki, Olawale - In: Foundations of Management : the journal of Warsaw … 11 (2019) 1, pp. 277-290

The pressure on businesses to engage not only on profitability but also on social and environmental responsibility has increased in recent times. The study empirically tested the relationship between green marketing orientation (GMO) and environmental and social performance in the context of...

Persistent link: https://www.econbiz.de/10012125115

Green market orientation and organizational performance in Taiwan's electric and electronic industry : the mediating role of green supply chain management capability

Borazon, Elaine Quintana; Huang, Yi-Chun; Liu, Jen-Ming - In: The journal of business & industrial marketing 37 (2022) 7, pp. 1475-1496

Persistent link: https://www.econbiz.de/10013401740