//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Influencer marketing and consu...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
83,458
Konsumentenverhalten
81,008
Social Web
20,725
Social web
20,694
Brand management
17,722
Markenführung
17,309
Online-Marketing
13,216
Internet marketing
13,100
Theorie
12,139
Kommunikation
11,967
Theory
11,926
Communication
11,505
Relationship marketing
11,200
Beziehungsmarketing
11,153
Markenimage
9,338
Brand image
9,302
Deutschland
6,986
Online-Handel
6,790
Online retailing
6,775
USA
6,758
Germany
6,516
United States
6,442
Markenartikel
6,420
Brand
6,401
Customer satisfaction
6,292
Kundenzufriedenheit
6,111
Electronic Commerce
6,029
E-commerce
5,721
Werbewirkung
5,194
Advertising effects
5,131
Marketingmanagement
5,004
Marketing management
4,981
Viral marketing
4,911
Virales Marketing
4,891
Service quality
4,828
Dienstleistungsqualität
4,776
Einzelhandel
4,684
Retail trade
4,635
Advertising
4,624
Werbung
4,585
more ...
less ...
Online availability
All
Undetermined
49,272
Free
30,331
Type of publication
All
Article
90,714
Book / Working Paper
48,415
Journal
339
Other
69
Type of publication (narrower categories)
All
Article in journal
71,022
Aufsatz in Zeitschrift
71,022
Aufsatz im Buch
12,158
Book section
12,158
Graue Literatur
10,859
Non-commercial literature
10,859
Working Paper
9,537
Arbeitspapier
8,588
Hochschulschrift
4,542
research-article
3,655
Thesis
3,085
Collection of articles of several authors
2,452
Sammelwerk
2,452
Aufsatzsammlung
1,761
Case study
1,370
Fallstudie
1,370
Conference paper
861
Konferenzbeitrag
861
Konferenzschrift
739
Lehrbuch
644
Dissertation u.a. Prüfungsschriften
603
Ratgeber
568
Bibliografie enthalten
535
Bibliography included
535
Textbook
534
Guidebook
519
Collection of articles written by one author
418
Sammlung
418
Article
384
Conference proceedings
343
review-article
342
review
278
conceptual-paper
266
Reprint
264
case-report
216
Amtsdruckschrift
207
Government document
207
Handbook
185
Handbuch
185
viewpoint
154
more ...
less ...
Language
All
English
119,928
German
15,461
Undetermined
3,117
French
548
Spanish
158
Polish
147
Italian
130
Russian
61
Swedish
52
Portuguese
33
Danish
32
Dutch
30
Norwegian
24
Finnish
17
Hungarian
17
Romanian
17
Slovak
14
Lithuanian
12
Serbian
10
Croatian
8
Czech
7
Slovenian
4
Bulgarian
3
Chinese
3
Arabic
2
Bosnian
2
Multiple languages
2
Turkish
2
Vietnamese
2
Valencian
1
Indonesian
1
Kazakh
1
Macedonian
1
Malay (macrolanguage)
1
Ukrainian
1
more ...
less ...
Author
All
Bruhn, Manfred
173
Esch, Franz-Rudolf
170
Huber, Frank
147
Burmann, Christoph
144
Bauer, Hans H.
127
Han, Heesup
125
Belk, Russell W.
118
Wiedmann, Klaus-Peter
114
Mattila, Anna S.
111
Phau, Ian
111
Herrmann, Andreas
106
Grunert, Klaus G.
102
Baumgarth, Carsten
96
Dwivedi, Yogesh Kumar
93
Melewar, T. C.
90
Gierl, Heribert
89
Lusk, Jayson L.
87
Foxall, Gordon R.
83
Sheth, Jagdish N.
83
Loureiro, Sandra Maria Correia
82
Sutter, Matthias
82
Grewal, Dhruv
81
Paul, Justin
80
Walsh, Gianfranco
80
Ehrmann, Michael
79
Khare, Arpita
79
Usman, Osly
79
Meffert, Heribert
76
Septianto, Felix
76
Verhoef, Peter C.
76
Pelsmacker, Patrick de
73
Bagozzi, Richard P.
71
Keller, Kevin Lane
71
Ko, Eunju
71
Laroche, Michel
71
Nayga, Rodolfo M.
71
Agarwal, Sumit
70
Skiera, Bernd
70
Tomczak, Torsten
70
Vrontis, Demetris
70
more ...
less ...
Institution
All
National Bureau of Economic Research
648
Springer Fachmedien Wiesbaden
444
IGI Global
193
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
90
OECD
67
Verlag Dr. Kovač
65
HAL
62
American Marketing Association
44
Books on Demand GmbH <Norderstedt>
44
Haufe-Lexware GmbH & Co. KG
39
Information Resources Management Association
38
Edward Elgar Publishing
36
Nomos Verlagsgesellschaft
32
International Energy Agency
31
Friedrich-Schiller-Universität Jena
30
Springer Gabler <Firma>
30
European Association of Agricultural Economists - EAAE
29
Université Paris-Dauphine (Paris IX)
29
Springer-Verlag GmbH
28
Gesellschaft zur Erforschung des Markenwesens
26
Institut für Demoskopie Allensbach
26
eSocialSciences
23
Universität Mannheim
21
C.E.P.R. Discussion Papers
19
World Bank
19
EconWPA
18
Nordic Council of Ministers
18
Springer International Publishing
18
European Central Bank
17
International Institute of Social and Economic Sciences
17
Organisation for Economic Co-operation and Development
17
Peter Lang GmbH
16
RWTH Aachen
16
Shaker Verlag
16
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
15
Verlag Franz Vahlen
15
Fachhochschule Reutlingen / European School of Business
14
INSEAD
14
Campus Verlag
13
Europäische Kommission / Gemeinsame Forschungsstelle
13
more ...
less ...
Published in...
All
Journal of business research : JBR
2,522
Journal of retailing and consumer services
2,061
SpringerLink / Bücher
989
International journal of hospitality management
905
International journal of consumer studies
794
Psychology & marketing
791
The journal of brand management : an international journal
655
NBER working paper series
646
Journal of consumer research : JCR ; an interdisciplinary bimonthly
599
Working paper / National Bureau of Economic Research, Inc.
520
The journal of product & brand management
503
Management science : journal of the Institute for Operations Research and the Management Sciences
497
Tourism management : research, policies, practice
485
Technological forecasting & social change : an international journal
479
European Journal of Marketing
476
NBER Working Paper
462
European journal of marketing : EJM
441
Asia Pacific journal of marketing and logistics
438
Journal of Consumer Marketing
428
Journal of travel and tourism marketing
422
Journal of marketing research : JMR
419
Journal of marketing management : MM
417
Journal of marketing communications
402
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
392
Journal of fashion marketing and management
387
Journal of marketing
386
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
380
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
379
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
363
Journal of retailing
359
Cogent business & management
356
Springer eBook Collection
354
Marketing intelligence & planning
351
Journal of the Academy of Marketing Science
346
Journal of advertising research
345
Journal of Product & Brand Management
343
Journal of international consumer marketing
343
Marketing letters : a journal of research in marketing
336
Journal of business ethics : JOBE
330
International journal of contemporary hospitality management
326
more ...
less ...
Source
All
ECONIS (ZBW)
126,087
Other ZBW resources
5,247
USB Cologne (EcoSocSci)
3,806
RePEc
2,571
EconStor
1,457
BASE
273
OLC EcoSci
54
ArchiDok
26
USB Cologne (business full texts)
16
more ...
less ...
Showing
1
-
10
of
139,537
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Driving brand engagement through online social influencers : an empirical investigation of sponsored blogging campaigns
Hughes, Christian
;
Swaminathan, Vanitha
;
Brooks, Gillian
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 78-96
Persistent link: https://www.econbiz.de/10012176137
Saved in:
2
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
3
CSR ads matter to luxury
fashion
brands : a construal level approach to understand Gen Z consumers' eWOM on social media
Youn, Song-yi
;
Cho, Eunjoo
- In:
Journal of fashion marketing and management
26
(
2022
)
3
,
pp. 516-533
Persistent link: https://www.econbiz.de/10013384546
Saved in:
4
Social media influencers and consumer engagement : a review and future research agenda
Pradhan, Bandinee
;
Kishore, Kaushal
;
Gokhale, Nilesh
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2106-2130
Persistent link: https://www.econbiz.de/10014427258
Saved in:
5
Users awareness of native advertising from Instagram media publishers : the effects of Instagram's branded content tool on attitudes and behavioural intent
Iacobucci, Serena
;
De Cicco, Roberta
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 71-90
Persistent link: https://www.econbiz.de/10012200009
Saved in:
6
Organization sustainability
communication
by
fashion
brands : a qualitative analysis of messaging and engagement on Facebook and Instagram
Pookulangara, Sanjukta
;
Shephard, Arlesa
;
Muralidharan, …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
6
,
pp. 1029-1055
Persistent link: https://www.econbiz.de/10015049480
Saved in:
7
The effects of online social influencers on purchasing behavior of Generation Z : an empirical study in Vietnam
Minh Pham
;
Dang Thao Yen
;
Hoang Thi Hong Yen
;
Tran Thi …
- In:
Journal of Asian finance, economics and business : JAFEB
8
(
2021
)
11
,
pp. 179-190
Persistent link: https://www.econbiz.de/10012671007
Saved in:
8
Social media
fashion
influencer eWOM communications : understanding the trajectory of sustainable
fashion
conversations on YouTube
fashion
haul videos
Haines, Shelley
;
Fares, Omar H.
;
Mohan, Myuri
;
Lee, …
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 1027-1046
Persistent link: https://www.econbiz.de/10014430536
Saved in:
9
Influencer marketing : explaining the effects of influencer self-presentation strategies on brand responses through source credibility
Reijmersdal, Eva A. van
;
Walet, Marieke
;
Andrea …
- In:
Marketing intelligence & planning
42
(
2024
)
7
,
pp. 1214-1233
Persistent link: https://www.econbiz.de/10015056975
Saved in:
10
Challenges of digital advertising from the study of the influencers' phenomenon in social networks
Borau-Boira, Elena
;
Pérez-Escoda, Ana
;
Ruiz-Poveda …
- In:
Corporate communications : an international journal
28
(
2023
)
2
,
pp. 325-339
Persistent link: https://www.econbiz.de/10014288228
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->