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Analysis and evaluation of moderator effects in regression models : state of art, alternatives and empirical example
Helm, Roland; Mark, Antje - In: Review of managerial science 6 (2012) 4, pp. 307-332
Persistent link: https://www.econbiz.de/10009629761
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Messung von Wettbewerbsvorteilen und Marktattraktivität für die strategische Planung
Helm, Roland; Gleißner, Werner; Kreiter, Susanne - 2012
Persistent link: https://www.econbiz.de/10009704440
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Examining the influence of uncertainty on marketing mix strategy elements in emerging business to business export-markets
Helm, Roland; Gritsch, Stephanie - In: International business review : the official journal of … 23 (2014) 2, pp. 418-428
Persistent link: https://www.econbiz.de/10010360020
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An institutional perspective of public policy and network effects in the renewable energy industry : enablers or disablers of entrepreneurial behaviour and innovation?
Doblinger, Claudia; Dowling, Michael; Helm, Roland - In: Entrepreneurship and regional development : an … 28 (2016) 1/2, pp. 126-156
Persistent link: https://www.econbiz.de/10011539288
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The impact of customer-specific and market-related variables on the preference for highly innovative products
Helm, Roland; Conrad, Daniel - In: Review of managerial science 9 (2015) 1, pp. 61-88
Persistent link: https://www.econbiz.de/10010473131
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Conceptualization and integration of marketing intelligence : the case of an industrial manufacturer
Helm, Roland; Krinner, Stephanie; Schmalfuß, Martin - In: Journal of business-to-business marketing 21 (2014) 4, pp. 237-255
Persistent link: https://www.econbiz.de/10010478073
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How does consumer age affect the desire for new products and brands? : a multi-group causal analysis
Helm, Roland; Landschulze, Sebastian - In: Review of managerial science 7 (2013) 1, pp. 29-59
Persistent link: https://www.econbiz.de/10009687311
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Krisenprävention : Stresstests für das Unternehmen? ; Schwächen von Stresstests
Gleißner, Werner; Leibbrand, Frank; Kamaras, Endre; … - In: Risiko-Manager (2011) 18, pp. 1,6-15
Persistent link: https://www.econbiz.de/10009271670
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Out-of-stock situations within retail shops : influential factors and customer reaction patterns
Helm, Roland; Stölzle, Wolfgang - In: Yearbook of marketing and consumer research 5 (2007), pp. 64-82
Persistent link: https://www.econbiz.de/10003747244
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Analysis and evaluation of moderator effects in regression models : state of art, alternatives and empirical example
Helm, Roland; Mark, Antje - 2008
Persistent link: https://www.econbiz.de/10003798811