"The benefits of this publication are given below: 1. This is at the heart of every marketer but it is very less studied. People talk about cultures but their impact on marketing is never discussed. 2. It will highlight the importance of Cultural Marketing 3. How Consumer Beliefs are built and...

"Marketing has changed a lot in the past decade, but it is about to go through another revolution, thanks in large part to the blockchain. Yes, while most of us associate digital marketing with things like AI and analytics, blockchain may be the most disruptive technology yet to hit marketers in...

Blockchain is a digital, decentralized technology that is continually growing and making quite a mark in digital marketing. Blockchain has brought a drastic change to technology in the last few years, and it is referred to as distributed ledger technology (DLT), which makes the historical...

"The main objective of the book is to provide insights on the blockchain technology and its applications in digital marketing to allow professionals and researchers gain comprehensive understanding of how this technology can influence the future of the digital marketing industry"--

"This book will help the digital marketers to understand the Big Data in a better way and to get a meaning full information, which, will help the marketers to better market their products to the consumers"--

"This book explores the changes in modern marketing that is leveraging the unique capabilities of new interactive media to create a new form of interactions and transaction between consumers and marketers, and satisfy the needs of the marketing"--

The availability of big data, low-cost commodity hardware, and new information management and analytic software have produced a unique moment in the history of data analysis. The convergence of these trends means that we have the capabilities required to analyze astonishing data sets quickly and...