Crouch, Roberta Carolyn; Lu, Vinh Nhat; Pourazad, Naser; … - In: European Journal of Marketing 55 (2020) 3, pp. 894-924
Purpose: Although international product-harm crises have become more common, the influence of the country image (CI) associated with foreign goods in such crises remains under researched. This study aims to investigate the extent to which the CI of a foreign made product influences consumers’...