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Using neuroscience to understand consumers
Moutinho, Luiz; Menezes, Karla; Menezes, Silvio - In: Biometrics and neuroscience research in business and …, (pp. 245-277). 2024
Persistent link: https://www.econbiz.de/10014560402
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Tales of two channels : digital advertising performance between ai recommendation and user subscription channels
Dong, Beibei; Zhuang, Mengzhou; Fang, Eric; Huang, Minxue - In: Journal of marketing 88 (2024) 2, pp. 141-162
Persistent link: https://www.econbiz.de/10014582909
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Optimizing user engagement through adaptive ad sequencing
Rafieian, Omid - In: Marketing science 42 (2023) 5, pp. 910-933
Persistent link: https://www.econbiz.de/10014393384
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Targeting and privacy in mobile advertising
Rafieian, Omid; Yoganarasimhan, Hema - In: Marketing science : the marketing journal of the … 40 (2021) 2, pp. 193-216
Persistent link: https://www.econbiz.de/10012504914
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Estimating marketing component effects : double machine learning from targeted digital promotions
Ellickson, Paul B.; Kar, Wreetabrata; Reeder, James C. - In: Marketing science 42 (2023) 4, pp. 704-728
Persistent link: https://www.econbiz.de/10014317639
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Special section introduction: artificial intelligence and advertising
Li, Hairong - In: Journal of advertising 48 (2019) 4, pp. 333-337
Persistent link: https://www.econbiz.de/10012201448
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The impact of AI on the advertising process : the Chinese experience
Qin, Xuebing; Jiang, Zhibin - In: Journal of advertising 48 (2019) 4, pp. 338-346
Persistent link: https://www.econbiz.de/10012201450
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Understanding programmatic creative : the role of AI
Chen, Gang; Xie, Peihong; Dong, Jing; Wang, Tianfu - In: Journal of advertising 48 (2019) 4, pp. 347-355
Persistent link: https://www.econbiz.de/10012201453
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Analysing customers reactions on social media promotional campaigns : a text-mining approach
Saxena, Anant; Chaturvedi, K. R.; Rakesh, Sapna - In: Paradigm : the journal of Institute of Management Technology 22 (2018) 1, pp. 80-99
Persistent link: https://www.econbiz.de/10012161085
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Dictionary of advertising and marketing concepts
Berger, Arthur Asa - 2013
entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte … most important cultural theorists introduced in advertising and marketing courses. For everyone, it helps explain the … cultural, economic, and psychological role that advertising concepts play in society. A handy …
Persistent link: https://www.econbiz.de/10011678139