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Advertising content and consumer engagement on social media : evidence from Facebook

Lee, Dokyun; Hosanagar, Kartik; Nair, Harikesh - In: Management science : journal of the Institute for … 64 (2018) 11, pp. 5105-5131

Persistent link: https://www.econbiz.de/10011947139

Artificial intelligence in advertising : how marketers can leverage artificial intelligence along the consumer journey

Kietzmann, Jan; Paschen, Jeannette; Treen, Emily - In: Journal of advertising research 58 (2018) 3, pp. 263-267

Persistent link: https://www.econbiz.de/10011929117

Special section introduction: artificial intelligence and advertising

Li, Hairong - In: Journal of advertising 48 (2019) 4, pp. 333-337

Persistent link: https://www.econbiz.de/10012201448

The impact of AI on the advertising process : the Chinese experience

Qin, Xuebing; Jiang, Zhibin - In: Journal of advertising 48 (2019) 4, pp. 338-346

Persistent link: https://www.econbiz.de/10012201450

Understanding programmatic creative : the role of AI

Chen, Gang; Xie, Peihong; Dong, Jing; Wang, Tianfu - In: Journal of advertising 48 (2019) 4, pp. 347-355

Persistent link: https://www.econbiz.de/10012201453

Analysing customers reactions on social media promotional campaigns : a text-mining approach

Saxena, Anant; Chaturvedi, K. R.; Rakesh, Sapna - In: Paradigm : the journal of Institute of Management Technology 22 (2018) 1, pp. 80-99

Persistent link: https://www.econbiz.de/10012161085

Vungle Inc. improves monetization using big data analytics

De Reyck, Bert; Fragkos, Ioannis; Grushka-Cockayne, Yael; … - In: Interfaces : the INFORMS journal on the practice of … 47 (2017) 5, pp. 454-466

Persistent link: https://www.econbiz.de/10011762987

Künstliche Intelligenz – die Zukunft des Marketing : Ein praktischer Leitfaden für Marketing-Manager

Bünte, Claudia - 2018

Claudia Bünte gibt einen Überblick über die Bedeutung und den aktuellen Einsatz von Künstlicher Intelligenz (KI) im Marketing und zeigt im Ausblick, wie sich KI im Marketing weiterentwickeln wird. Anhand einer aktuellen Studie unter 208 Marketing-Managerinnen und -Managern wird ein...

Persistent link: https://www.econbiz.de/10012401595

Can personalized recommendations in charity advertising boost donation? : the role of perceived autonomy

Lv, Linxiang; Huang, Minxue - In: Journal of advertising 53 (2024) 1, pp. 36-53

Persistent link: https://www.econbiz.de/10014575200

Smooth talking and fast music : understanding the importance of voice and music in travel and tourism ads via acoustic analytics

Barnes, Stuart J. - In: Journal of travel research : a quarterly publication of … 63 (2024) 5, pp. 1070-1085

Persistent link: https://www.econbiz.de/10014582436

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