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Matching luxury brand appeals with attitude functions on social media across cultures

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Identifying value-creating aspects in luxury hotel services via third-party online reviews : a cross-cultural study

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The impact of the digital revolution in the development of market and communication strategies for the luxury sector (fashion luxury)

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Digitization of luxury fashion by building an omnichannel dream

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Traditional culture, political ideologies, materialism and luxury consumption in China

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Encounter foreign metaphors: a cross-cultural online study

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The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands

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Toward a luxury restaurant renewal : antecedents and consequences of digitalized gastronomy experiences

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Omni-personal Luxury : How to Transform your Luxury Business for the Digital Age

Schmitt, Rebecca; Rossi, Arnaud; Bensoussan, Albert - 2022

1: Introduction: the future of luxury -- 2: The industry is special -- 3: Cautious Steps towards Digital -- 4: Customer Centricity is Key -- 5: Digital Transformation of the Omni-personal Customer Journey -- 6: How To Go Omni-personal -- 7: Conclusion: Embark on Your Journey to the Omni-personal...

Persistent link: https://www.econbiz.de/10012814657

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