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The effects of schema congruity on consumer response to celebrity advertising

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Antecedents and consequences of destination brand love : a case study from Finnish Lapland

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Celebrity endorsement in tourism : attention, emotional arousal and familiarity

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Collective destination marketing in China : leveraging social media celebrity endorsement

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Celebrity endorsement influence on destination image

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Destination image influences the tourist decision-making process, and their intention to visit, revisit and recommend. Therefore, a positive destination image is considered one of the key destination success factors. Tourists will form the image according to their own or others' experiences and...

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Influence of celebrity, destination and tourist personality on destination attachment and revisit intention : Moderating roles of endorsement embeddedness, destination crowding and...

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An integrative approach to examining the celebrity endorsement process in shaping affective destination image : a k-pop culture perspectives

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Celebrity endorsement in international destination marketing : evidence from eye-tracking techniques and laboratory experiments

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