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Click to success? Temporal Effects of Facebook Like on Crowdfunding
Jin, Yong; Ding, Chao; Duan, Yang; Cheng, Hsing Kenneth - 2021
Small and medium-sized businesses, as well as individuals, increasingly use online crowdfunding platforms to raise … funds in the fintech world. Creators of crowdfunding projects depend heavily on social networks such as Facebook to … publicize their projects. Social media activities such as Facebook “like” bring massive traffic to crowdfunding projects and …
Persistent link: https://www.econbiz.de/10013236381
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Do social network crowds help fundraising campaigns? : effects of social influence on crowdfunding performance
Liu, Yang; Chen, Yuan; Fan, Zhi-Ping - In: Journal of business research : JBR 122 (2021), pp. 97-108
Persistent link: https://www.econbiz.de/10012420346
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My words for your pizza : an analysis of persuasive narratives in online crowdfunding
Majumdar, Adrija; Bose, Indranil - In: Information & management : the internat. journal of … 55 (2018) 6, pp. 781-794
Persistent link: https://www.econbiz.de/10011906978
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Find the perfect match : the interplay among Facebook, YouTube and LinkedIn on crowdfunding success
Fietkiewicz, Kaja Joanna; Hoffmann, Carina; Lins, Elmar - In: International journal of entrepreneurship and small business 33 (2018) 4, pp. 472-493
Persistent link: https://www.econbiz.de/10011869371
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Digital social capital and performance of initial coin offerings
Perez, Charles; Sokolova, Karina; Konate, Malick - In: Technological forecasting & social change : an … 152 (2020), pp. 1-14
Persistent link: https://www.econbiz.de/10012234600
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Social media marketing for equity crowdfunding : which posts trigger investment decisions?
Eisenbeiß, Maik; Hartmann, Sven Alfred; Hornuf, Lars - In: Finance research letters 52 (2023), pp. 1-9
Persistent link: https://www.econbiz.de/10014472214
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Customer service : new rules for a social media world
Shankman, Peter - 2011
Persistent link: https://www.econbiz.de/10009236195
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Exploring online sentiment (OS) as a measure of customer experience (CX) for telecommunication services
Lappeman, James; Meyer, Seth; Miguel, Diana - In: Services marketing quarterly 43 (2022) 3, pp. 257-276
Persistent link: https://www.econbiz.de/10013352800
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Market mavens in social media : examining young Chinese consumers' viral marketing attitude, eWOM motive, and behavior
Yang, Hongwei Chris - In: Journal of Asia Pacific business 14 (2013) 2, pp. 154-178
Persistent link: https://www.econbiz.de/10009754669
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Effectiveness of social network sites for influencing consumer purchase decisions
Verma, Sanjeev - In: International journal of business excellence 6 (2013) 5, pp. 624-634
Persistent link: https://www.econbiz.de/10010231592